This book provides upper undergraduate/graduate students with the tools necessary to understand the effective application of social marketing, followed by a collection of 24 real-world social marketing case studies from different countries and regions around the world. Each of these case studies features a SWOT analysis, marketing strategies, campaign objectives, future directions, and discussion questions.
Priced publication available at: http://link.springer.com/book/10.1007/978-3-030-13020-6
|Topic Areas with 2 or more case studies||Number of case studies|
|· Marine conservation||2|
|· Sustainable consumption and production||4|
|· Terrestrial conservation||3|
|· Child and adolescent health||3|
|· Communicable diseases||4|
|· Gender equality||2|
|· Mental health||2|
|· Nutrition and food safety||2|
|· Decent work for all||2|
Other case studies in this book focus on Cleft lip and cleft palate, Climate change, Crime prevention, Energy, Obesity, Physical activity, Obesity, Rail safety, Road safety, and Wildlife conservation.
Features a teaching guide online for download that provides instructors with answers to discussion questions, suggestions for activities inside and outside of the classroom and suggestions for further reading and other resources.
|Region||Number of case studies|
|Latin America and the Caribbean||0|