Social Marketing in Action: Cases from Around the World (2019)

Table of Contents

Overview #

This book provides upper undergraduate/graduate students with the tools necessary to understand the effective application of social marketing, followed by a collection of 24 real-world social marketing case studies from different countries and regions around the world. Each of these case studies features a SWOT analysis, marketing strategies, campaign objectives, future directions, and discussion questions.

Access #

Priced publication available at:

Topics #

Topic Areas with 2 or more case studies Number of case studies
·         Marine conservation 2
·         Sustainable consumption and production 4
·         Terrestrial conservation 3
·         Transportation 2
·         Child and adolescent health 3
·         Communicable diseases 4
·         Education 4
·         Gender equality 2
·         Mental health 2
·         Nutrition and food safety 2
·         Decent work for all 2
Process improvement 14


Other case studies in this book focus on Cleft lip and cleft palate, Climate change, Crime prevention, Energy, Obesity, Physical activity, Obesity, Rail safety, Road safety, and Wildlife conservation.

Features a teaching guide online for download that provides instructors with answers to discussion questions, suggestions for activities inside and outside of the classroom and suggestions for further reading and other resources.


Regions #

Region Number of case studies
Africa 1
Asia 6
Europe 11
Latin America and the Caribbean 0
North America 6
Oceania 2



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