Overview #
Social Marketing Quarterly (SMQ) is a scholarly, internationally circulated journal focused exclusively on the theoretical, research and practical issues confronting academics, practitioners, policymakers, and others involved in behavior change for the social good. It contains research/evaluation studies, case studies, commentaries, editorials, and book reviews on the use of social marketing to protect the environment, increase health, safety, and well-being, and address other issues to increase social good.
Access #
- Some case studies and articles in this journal are open access; others require a subscription to the journal. Members of iSMA and its regional associations get free access with their membership.
- http://journals.sagepub.com/home/smq/
Topics #
As of August 9, 2023, this journal contains case studies covering the following topics.
| Topic Areas with 2 or more case studies | Number of case studies |
| Environment | |
| · Air | 2 |
| · Climate change | 7 |
| · Energy | 2 |
| · Marine conservation | 2 |
| · Pollution prevention | 3 |
| · Sustainable consumption and production | 8 |
| · Terrestrial conservation | 4 |
| · Transportation | 3 |
| · Water and sanitation | 5 |
| · Wildlife conservation | 3 |
| Social | |
| · Aging | 2 |
| · Emergency preparedness | 2 |
| · Environmental health | 4 |
| · Immunization, Vaccines and Biologicals | 5 |
| · Maternal and Newborn health | 3 |
| · Mental health | 4 |
| · Noncommunicable diseases | 20 |
| · Nutrition and food safety | 20 |
| · Obesity | 5 |
| · Occupational health and safety | 6 |
| · Parenting | 2 |
| · Peaceful and inclusive societies | 4 |
| · Physical activity | 8 |
| · Road safety | 2 |
| · Sexual and reproductive health | 25 |
| · Substance use | 21 |
| Process improvement | 204 |
Regions #
| Region | Number of case studies |
| Africa | 16 |
| Asia | 24 |
| Europe | 27 |
| Latin America and the Caribbean | 3 |
| North America | 181 |
| Oceania | 26 |
