Social Marketing Quarterly (journal)

Overview #

Social Marketing Quarterly (SMQ) is a scholarly, internationally circulated social marketing journal. Accordingly, it focuses exclusively on the theoretical, research and practical issues confronting academics, practitioners, policymakers, and others involved in behavior change for the social good. Further, it highlights the use of social marketing to protect the environment, increase health, safety, and well-being, and address other issues to increase social good. Finally, SMQ Contains research/evaluation studies, case studies, commentaries, editorials, and book reviews.

Social Marketing Quarterly

Social Marketing Quarterly

Access #

  • Some case studies and articles in this journal are open access; others require a subscription to the journal. Members of iSMA and its regional associations get free access with their membership.
  • http://journals.sagepub.com/home/smq/


Topics
#

As of August 9, 2023, this social marketing quarterly journal contains case studies covering the following topics.

Topic Areas with 2 or more case studies Number of case studies
Environment
·         Air 2
·         Climate change 7
·         Energy 2
·         Marine conservation 2
·         Pollution prevention 3
·         Sustainable consumption and production, waste 8
·         Terrestrial conservation 4
·         Transportation 3
·         Water and sanitation 5
·         Wildlife conservation 3
Social
·         Aging 2
·         Emergency preparedness 2
·         Environmental health 4
·         Immunization, Vaccines and Biologicals 5
·         Maternal and Newborn health 3
·         Mental health 4
·         Noncommunicable diseases 20
·         Nutrition and food safety 20
·         Obesity 5
·         Occupational health and safety 6
·         Parenting 2
·         Peaceful and inclusive societies 4
·         Physical activity 8
·         Road safety 2
·         Sexual and reproductive health 25
·         Substance use 21
Process improvement 204


Regions
#

Region Number of case studies
Africa 16
Asia 24
Europe 27
Latin America and the Caribbean 3
North America 181
Oceania 26

 

 

 
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