Overview #
This book is focused on the application of social marketing at both operational and strategic levels. This is a book for intermediate and advanced social marketing practitioners.
Access #
Priced publication available at: http://uk.sagepub.com/en-gb/eur/strategic-social-marketing/book260452
Topics #
Topic Areas with 2 or more case studies | Number of case studies |
Environmental | |
· Energy consevation | 2 |
Social | |
· Nutrition and food safety | 3 |
· Obesity | 4 |
· Physical activity | 2 |
Process Improvement | 11 |
Other case studies in this book focus on aging, mental health, a noncommunicable disease (breast screening for cancer), peaceful and inclusive societies, substance use (tobacco), and sustainable production and consumption (composting / waste.)
Regions #
Region | Number of case studies |
Africa | 2 |
Asia | 1 |
Europe | 9 |
Latin America and the Caribbean | 1 |
North America | 4 |
Oceania | 5 |