This book is focused on the application of social marketing at both operational and strategic levels. This is a book for intermediate and advanced social marketing practitioners.
Available at: https://study.sagepub.com/frenchandgrodon2e
This book is focused on the application of social marketing at both operational and strategic levels. This is a book for intermediate and advanced social marketing practitioners.
Available at: https://study.sagepub.com/frenchandgrodon2e