Overview #
This book is focused on the application of social marketing at both operational and strategic levels. This is a book for intermediate and advanced social marketing practitioners.
Access #
Priced publication available at: http://uk.sagepub.com/en-gb/eur/strategic-social-marketing/book260452
Topics #
| Topic Areas with 2 or more case studies | Number of case studies |
| Environmental | |
| · Energy consevation | 2 |
| Social | |
| · Nutrition and food safety | 3 |
| · Obesity | 4 |
| · Physical activity | 2 |
| Process Improvement | 11 |
Other case studies in this book focus on aging, mental health, a noncommunicable disease (breast screening for cancer), peaceful and inclusive societies, substance use (tobacco), and sustainable production and consumption (composting / waste.)
Regions #
| Region | Number of case studies |
| Africa | 2 |
| Asia | 1 |
| Europe | 9 |
| Latin America and the Caribbean | 1 |
| North America | 4 |
| Oceania | 5 |
