Strategic Social Marketing – Second edition

Table of Contents

Overview #

This book is focused on the application of social marketing at both operational and strategic levels. This is a book for intermediate and advanced social marketing practitioners.

 

Access #

Priced publication available at: http://uk.sagepub.com/en-gb/eur/strategic-social-marketing/book260452

 

Topics #

Topic Areas with 2 or more case studies Number of case studies
Environmental
·         Energy consevation 2
Social
·         Nutrition and food safety 3
·         Obesity 4
·         Physical activity 2
Process Improvement 11

 

Other case studies in this book focus on aging, mental health, a noncommunicable disease (breast screening for cancer), peaceful and inclusive societies, substance use (tobacco), and sustainable production and consumption (composting / waste.)

 

Regions #

Region Number of case studies
Africa 2
Asia 1
Europe 9
Latin America and the Caribbean 1
North America 4
Oceania 5

 

 
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