Overview #
Tools of Change (Social Marketing Case Studies and Tools) offers over 200 full-length social marketing case studies. It is the largest, freely-available collection on the Internet. Tools of Change Social Marketing case studies include sections on formative research, implementation and program impacts. Topics fall within health, safety and environment. Three peer-review panels rate and select specially designated Landmark case studies. The programs they describe are among the most successful, innovative, replicable and adaptable in the world. They cover a range of programs related to active / sustainable transportation, building energy conservation, and climate change mitigation and adaptation.
You will also find some great planning tools and resources on this website. Create an Account to view the site with a focus on your particular interest areas, save your work automatically between sessions, and print the plans you create on-line. The website will help you include in your programs the best practices of many other programs – practices that have already been successful in changing people’s behaviour.
Launched in 1994 by Cullbridge Marketing and Communications. Primary Sponsors include Canada’s Federation of Canadian Municipalities, Environment Canada, Health Canada, Natural Resources Canada, and NRTEE. Supporting sponsors include CMHC and Transport Canada.
Access #
- Free access
- http://www.toolsofchange.com/
Topics #
As of August 8, 2023, this website has case studies covering the following topics.
| Topic Areas with 2 or more case studies | Number of case studies |
| Environment | |
| · Air | 35 |
| · Climate change | 81 |
| · Energy | 67 |
| · Marine conservation | 2 |
| · Pollution prevention | 32 |
| · Sustainable consumption and production | 28 |
| · Terrestrial conservation | 8 |
| · Transportation | 83 |
| · Water and sanitation | 23 |
| · Wildlife conservation | 3 |
| Social | |
| · Communicable diseases | 7 |
| · Crime prevention | 4 |
| · Environmental health | 27 |
| · Noncommunicable diseases | 28 |
| · Nutrition and food safety | 4 |
| · Peaceful and inclusive societies | 4 |
| · Physical activity, fitness and heart health | 47 |
| · Road safety | 15 |
| · Sexual and reproductive health | 7 |
| · Substance use | 3 |
Regions #
| Region | Number of case studies |
| Africa | 4 |
| Asia | 4 |
| Europe | 26 |
| Latin America and the Caribbean | 5 |
| North America | 155 |
| Oceania | 13 |
Tools of Change features peer-reviewed, peer-selected Landmark case studies.
