Tools of Change

Tools of Change Social Marketing Case Studies and Planning Guide #

Tools of Change (Social Marketing case studies and planning guide) offers over 200 full-length social marketing case studies. It is the largest, freely-available collection on the Internet. Each case study includes sections on formative research, implementation and program impacts. Topics fall within health, safety and environment. Three peer-review panels rate and select specially designated Landmark case studies. The programs they describe are among the most successful, innovative, replicable and adaptable in the world. They cover a range of programs related to active / sustainable transportation, building energy conservation, and climate change mitigation and adaptation.

You will also find some great planning tools and resources on this website. Create an Account to view the site with a focus on your particular interest areas, save your work automatically between sessions, and print the plans you create on-line. The website will help you include in your programs the best practices of many other programs – practices that have already been successful in changing people’s behaviour.

Launched in 1994 by Cullbridge Marketing and Communications. Primary Sponsors include Canada’s Federation of Canadian Municipalities, Environment Canada, Health Canada, Natural Resources Canada, and NRTEE. Supporting sponsors include CMHC and Transport Canada.

Access #

Tools of Change Social Marketing Case Studies – Topics Addressed

As of August 8, 2023, this website has case studies covering the following topics.

Topic Areas with 2 or more case studies Number of case studies
·         Air 35
·         Climate change 81
·         Energy 67
·         Marine conservation 2
·         Pollution prevention 32
·         Sustainable consumption and production, waste 28
·         Terrestrial conservation 8
·         Transportation 83
·         Water and sanitation 23
·         Wildlife conservation 3
·         Communicable diseases 7
·         Crime prevention 4
·         Environmental health 27
·         Noncommunicable diseases 28
·         Nutrition and food safety 4
·         Peaceful and inclusive societies 4
·         Physical activity, fitness and heart health 47
·         Road safety 15
·         Sexual and reproductive health 7
·         Substance use 3


Regions Covered #

Region Number of case studies
Africa 4
Asia 4
Europe 26
Latin America and the Caribbean 5
North America 155
Oceania 13



Tools of Change social marketing case studies

Tools of Change Landmark social marketing case studies are peer-reviewed and peer-selected


Register | Lost Password