This case study presents findings from action research in Cambodia that investigates how social innovation around positive and negative health messaging influences demand for clean biomass cookstoves. Neither the type nor the intensity of the campaigns had a significant impact on stove sales. However, health messaging did increase awareness about the health impacts of cooking with traditional biomass burning stoves.
This article was first published on 28 February, 2019 (Issue 9:1.) It is available for a fee at http://www.emerald.com/insight/content/doi/10.1108/JSOCM-03-2018-0027/full/html
Climate change, Sustainable production and consumption