Weekly Social Marketing Sighting by Nancy R. Lee
President, Social Marketing Services, Inc.
Affiliate Instructor, University of Washington
Strategic Advisor, C+C
Social Marketing Strategy: Nonmonetary Incentive (Praise for Desired Behavior)
Where Sighted: TV & Website
Social Issue: Driving Under the Influence

Perhaps, not surprising to see and read about efforts during the holidays to reduce DUIs.

BAR FAIRIES: HOW WE ARE MAKING AN IMPACT

https://www.montanabarfairies.org/

“Every year, too many lives are lost to drunk driving in America. The Bar Fairies are on a

Mission to change that by promoting sober driving choices, DUI prevention, and community safety.

 

WHO WE ARE

The Bar Fairies was founded in memory of Bobby Dewbre, who lost his life to a repeat drunk driver. His family turned their grief into action, creating a grassroots movement dedicated to:

  • Encouraging responsible decisions after a night out
  • Advocating for stricter legislation to strengthen DUI accountability in Montana and across the country
  • Supporting and creating community with grieving families impacted by preventable drunk driving tragedies
  • Building a community of sober curiosity and safe transportation options

Through education, advocacy, and real action, The Bar Fairies are changing the culture around drinking and driving in Montana.

 

Coffee Card Initiative

Every weekend, our team of volunteers leave $5 coffee gift cards on cars left in bar parking lots overnight. This small token thanks individuals for making the responsible choice not to drive drunk.

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