Weekly Social Marketing Sighting by Nancy R. Lee
President, Social Marketing Services, Inc.
Affiliate Instructor, University of Washington
Strategic Advisor, C+C
President, Social Marketing Services, Inc.
Affiliate Instructor, University of Washington
Strategic Advisor, C+C
Social Marketing Strategy: Timely Reminders
Where Sighted: Local Television News
Social Issue: Drownings
I was delighted to “witness” that a local TV news story coverage “did something” I’ve been advocating for.
When “an accident or harmful incident happens” include information on whether protective factors were performed. For example:
- Home Burglaries: Whether there was an unlocked door or window.
- Head Injury from a Bike Accident: Whether they were wearing a helmet.
- Mass School Shooting: Whether had told others in advance.
- COVID-19 Death: Whether had immunization.
An evening news story this week highlighted a drowning death of a paddle border in a local lake.
The newscast concluded with a statement that “the victim was not wearing a life vest.”
I sent an email to the station saying “Thank you for reporting this. It makes a difference.”
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