22nd International Congress on Public and Nonprofit Marketing
July 5 - July 7
Cultural values in nonbusiness marketing
The International Association on Public and Nonprofit Marketing (IAPNM) / Asociación Internacional de Marketing Público y No Lucrativo (AIMPN) is a nonprofit professional society established in 2002 looking for a stable networking platform for academics and practitioners from marketing or other related disciplines who are concerned with or interested in these knowledge fields as well as in any other issue dealing with responsibility in businesses, administrations and nonprofits. It aims to contribute to the establishment of the adequate bases for an integrated, responsible and sustainable socio-economic development model worldwide.