Please join us for the annual general meeting (AGM) of the International Social Marketing Association. The AGM is an opportunity for members to meet our current Board members, learn about our activities over the past year, and hear our strategic priorities and activities for the coming year. The AGM will also be an opportunity for you to ask questions of the Board members, provide us with your ideas, and hear more about the opportunities to contribute to the success of the profession of social marketing.
This year’s featured speaker is Dr. Yoko Uryuhara, who will share Japan’s recent social marketing progress, including key activities of the Social Marketing Research Centre, a hub for social marketing in Asia.
To accommodate the many timezones represented by our global membership, this will be recorded and provided to members.
Yoko Uryuhara, MBA, PhD
Director·Social Marketing Research Centre (Japan)
Yoko specialises in social marketing, behaviour change management and organisational behaviour. She is appointed as the Japanese representative of the European Academy of Management and an associated member of the Science Council of Japan. Yoko worked for 20 years in research and development and marketing at major pharmaceutical companies, and was president of a healthcare consulting company for three years. She joined Doshisha University in 2014 after working as an assistant professor at the Graduate School of Medicine, Kyoto University, and founded “The Social Marketing Research Centre” in April 2021 as the Japanese centre of excellence for social marketing. She has published several books, including “Creating a Better Society with Behavioural Science” (Bunshindo, 2021), and “Innovation in Medical Management”I (Chuokeizai-sha, 2012). She has received several academic awards in the field of healthcare and marketing, and has been a guest commentator on news programmes, media interviews and invited lectures.