President, Social Marketing Services, Inc.
Affiliate Instructor, University of Washington
Strategic Advisor, C+C
Where Sighted: Evening Television News Feature & Website
Social Issue: Increasing Alternative Transportation
Evening television news featured a new tool to help commuters find easy and accessible and affordable alternatives to “drive alone trips.”
A website at https://www.seattletraffic.org/en/flip-your-trip-about/ provided access to detailed information on alternative options, and an entertaining video: “Meet SAL the Salmon.” (Seattle is passionate about Salmon)
Flip Your Trip is a program initiated by the Seattle Department of Transportation (SDOT) to encourage and support the use of transit, ridesharing, walking, biking, and scooting. SDOT aims to decrease reliance on single-occupancy vehicles to align with the city’s equity, safety, mobility, and sustainability goals. SDOT’s Transportation Options Group manages the Flip Your Trip program to provide information on and incentives for alternatives to driving alone.”
Alternative travel options with detailed info included:
- Mass Transit
- Ferry
- Bike
- Walk
- Shared Rides
Sal the Salmon is the face and voice of Flip Your Trip. She is passionate about connecting humans with the many ways of getting around. Let her guide you through the transportation options that fit your needs!”
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