Welcome to the Global Portal of Social Marketing Case Studies

Using the search box below, enter one search term at a time to find sources of relevant case studies. If you get too many search results or are looking for a specific category of case study source, use the drop-down menu by the green search button to see the results for only one category at a time.

You can search for any term you’d like. The following terms are employed throughout the portal – you may find some useful when choosing your search terms.


  • Economic Topics: Decent Work for All; Equitable Access to Economic Resources; Poverty Reduction; Regional Economic Development
  • Environmental Topics: Air Quality; Climate Change Mitigation and Adaptation; Energy, Marine Conservation; Pollution Prevention; Sustainable Agriculture; Sustainable Production and Consumption, Waste; Sustainable Tourism; Terrestrial Conservation; Transportation; Water and Sanitation; Wildlife Conservation
  • Process Improvement
  • Social Topics: Aging; Child and Adolescent Health; Communicable Diseases; Crime Prevention; Education; Emergency Preparedness; Environmental Health; Epidemics and Pandemics; Gender Equality; Immunization, Vaccines and Biologicals; Maternal and Newborn health; Mental Health; Noncommunicable Diseases, Cancer; Nutrition and Food Safety; Obesity; overcoming stereotypes and prejudices; Parenting; Peaceful and Inclusive Societies; Physical Activity; Reducing Other Inequities; Road Safety; Sexual and Reproductive health; Substance Use

LOCATIONS: Africa; Asia; Europe; Latin America and the Caribbean; North America; Oceania


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