President, Social Marketing Services, Inc.
Affiliate Instructor, University of Washington
Strategic Advisor, C+C
Social Marketing Strategy: Monetary Incentive, Nonmonetary Incentive & Place Strategy
Where Sighted: Community Newsletter
Behavior: Dispose of Unwanted Guns
Gun Buyback Programs, such as the one described below provide several incentives, as well as ease of access (Place), as highlighted below.
MIPD Launches Gun Buyback Program:
The Mercer Island Police Department strives to make safety a mainstay of the Mercer Island community. In an effort to help reduce the risks of harm, including deadly accidents and gun violence, MIPD is launching a new Gun Buyback Program.
This program allows Island residents to safely and anonymously turn in unwanted firearms and receive a gift card in exchange. The first buyback event is scheduled for Saturday, March 29.
This drive-through event will take place outside of the City Hall building from 9:00am – 12:00pm. Participants will enter through the eastern driveway off of 36th Ave SE. Traffic will be reduced to one-way within the parking lot and signage and staff will direct participants to the drop-off location. Residents voluntarily turning in unwanted guns should place them unloaded in the trunk and remain in their vehicle.
More info about the programme here.
Photo by kat wilcox
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