President, Social Marketing Services, Inc.
Affiliate Instructor, University of Washington
Strategic Advisor, C+C
Social Issue: Youth Substance Use
Social Marketing Strategy: Influential Messages and Messengers
Where Sighted: Local Newspaper
The headline below from a page long article featured in a local newspaper announced the launch of a new program to influence healthy behaviors among high school students, with a focus on fentanyl and oral nicotine pouches.
“MI’s Youth Belongs group aims to help keep kids healthy
MISD Superintendent Fred Rundle said Youth Belongs is committed to the well-being of all students. About 15-20 group members meet four times a year, Franklin said.
“The group evolves and adapts to the changing needs of our youth and represents a partnership between three organizations who serve our community. Despite changes in leadership within MIPD, MIYFS, and MISD, the committee persists, a testament to our shared purpose,” Rundle said.
A plethora of students will be amplifying their voices through their participation in a new group, Youth Matters, which will be run by YFS’s Michelle Ritter and hold its first meeting on Nov. 6.
“We believe it’s just important for kids to have a voice in the community, so we’re setting it up and getting kids from middle and high school to come together and facilitate a conversation where they, too, can say what’s on their mind and what their needs are directly,” Franklin said.”
Photo by Sera Cocora.
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