In recent years social marketing has been successfully used in many fields including public health, healthcare, environmental studies, engineering, education, and not-for-profit management. We welcome submissions from all of these fields, and any we’ve missed! We invite abstract submissions to be considered for oral presentations and posters. The content should demonstrate the application of social marketing strategies to behavior change, service marketing, or improvement of practice. Abstracts may describe social marketing programs, innovative research methods, and theoretical advances. Reviewers favor abstracts on completed projects that clearly illustrate key elements of the social marketing approach:
- How formative research is used to make marketing decisions.
- Description of audience segmentation methods and results.
- Evaluations of comprehensive marketing programs.
Applications of social marketing strategies that address national and international social objectives, promote social marketing within one’s own agency, demonstrate sustainability and/or self-sufficiency of social marketing programs, or use innovative methods to understand consumer needs and wants are of particular interest.
Other suggested topics may include, but are not limited to:
- Use of social marketing to ameliorate social problems and issues of special populations;
- Evaluation of social marketing programs and strategies;
- Social marketing approaches to define health problems and inequities;
- Testing solutions to public health and other community problems;
- Changing health and social practices in school and community settings, and;
- Training and education in social marketing.
More information about the conference, Training Academy and abstract submission guidelines are available at: