Written by Nathaly Aya Pastrana
Screen Shot 2016-06-20 at 4.57.35 PMThe Measure of Everyday Life is as weekly interview program, hosted by Dr. Brian Southwell, featuring social science researchers who endeavor to improve the human condition.

Last June 24, 2015, the program released a podcast episode called “Social Marketing”, where the presenter discussed with Dr. Craig Lefebvre the fascinating work occurring with social marketing and public health.

The 30-minute interview started with the question “Can we sell brotherhood like soap?”, and covered, among others, topics such as brands, behavior change, and health systems.

The podcast is available for free at iTunes Click here.

Join the conversation on Twitter @MeasureRadio.