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# AfSMA

AfSMA

## Sitemaps

- [XML Sitemap](https://afsma.net/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [News](https://afsma.net/news/) - [et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.3.4″ locked=”off”][et_pb_fullwidth_slider use_text_overlay=”off” _builder_version=”4.3.4″ header_text_color=”#ffffff” body_text_color=”#ffffff” custom_padding=”226px||263px|||”][et_pb_slide heading=”News” use_bg_overlay=”on” bg_overlay_color=”rgba(0,0,0,0.38)” _builder_version=”4.3.4″ header_font=”|700|||||||” background_image=”https://staging.smana.org/asma/wp-content/uploads/sites/10/2020/03/children-standing-next-to-manual-water-pump-3079978-scaled.jpg” background_enable_image=”on” background_layout=”light”]Our News Page provides the latest information about iSMA activities. We highlight of our members’ work, and we offer case studies from around the world that represent best practice, as well as academic work and opportunities. Have an

## Pages

- [Social Marketing Community Africa: Join AfSMA to Drive Change](https://afsma.net/) - [et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.6.0″ background_color=”rgba(0,0,0,0)” background_image=”https://afsma.net/wp-content/uploads/sites/10/2026/06/AfSMA_pyramidsBG.jpg” hover_enabled=”0″ custom_padding=”0px||0px||false|false” sticky_enabled=”0″][et_pb_fullwidth_slider _builder_version=”4.6.0″ header_font=”|800|||||||” background_color=”#ffffff” background_image=”https://afsma.net/wp-content/uploads/sites/10/2026/09/AfSMA_BgTextureArtboard-image.jpg” width=”100%” link_option_url=”https://afsma.net/events-2/conferences/” hover_enabled=”0″ title_text=”AfSMA_BgTextureArtboard-image” sticky_enabled=”0″ custom_padding=”0px||0px||false|false”][et_pb_slide _builder_version=”4.6.0″ _module_preset=”default” use_background_color_gradient=”on” background_image=”https://afsma.net/wp-content/uploads/sites/10/2026/09/AfSMA_BgTextureArtboard-image.jpg” background_enable_image=”on” hover_enabled=”0″ sticky_transition=”on” parallax=”on” sticky_enabled=”0″ custom_css_main_element=”table, th, td {|| border: none;||}” button_link=”https://afsma.net/events-2/conferences/” title_text=”AfSMAC26_FooterAsset 62″ custom_padding=”40px||0px||false|false”] [/et_pb_slide][et_pb_slide _builder_version=”4.6.0″ _module_preset=”default” use_background_color_gradient=”on” background_image=”https://afsma.net/wp-content/uploads/sites/10/2026/09/AfSMA_BgTextureGreen-image.jpg” background_enable_image=”on” hover_enabled=”0″ sticky_transition=”on” parallax=”on” sticky_enabled=”0″ custom_css_main_element=”table, th, td {|| border: none;||}” button_link=”https://afsma.net/events-2/conferences/”
- [Resources](https://afsma.net/resources/) - [et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.6.0″ _module_preset=”default” background_color=”rgba(0,0,0,0)” hover_enabled=”0″ collapsed=”off” title_text=”AfSMA_BgTextureArtboard 33″ background_image=”https://afsma.net/wp-content/uploads/sites/10/2026/09/AfSMA_BgTextureArtboard-33.png” parallax=”on” sticky_enabled=”0″][et_pb_fullwidth_header title=”Resources for social marketing in Africa” subhead=”AFSMA KNOWLEDGE HUB” admin_label=”Fullwidth Header” _builder_version=”4.6.0″ _module_preset=”default” title_text_color=”#ffffff” subhead_font=”|700|||||||” subhead_text_color=”#f3ca0e” subhead_font_size=”22px” background_color=”rgba(0,0,0,0)” min_height=”210px” custom_padding=”||0px|||” hover_enabled=”0″ global_module=”13624″ saved_tabs=”all” background_enable_image=”off” sticky_enabled=”0″][/et_pb_fullwidth_header][/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.6.0″ _module_preset=”default”][et_pb_row _builder_version=”4.6.0″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.6.0″ _module_preset=”default”][et_pb_text _builder_version=”4.6.0″ _module_preset=”default” text_text_color=”#21a6c5″ text_font_size=”18px”]Explore practical tools, professional standards, research,
- [Online Courses](https://afsma.net/events-2/online-courses/) - [et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.6.0″ _module_preset=”default” background_color=”rgba(102,102,102,0)” background_image=”https://afsma.net/wp-content/uploads/sites/10/2026/09/AfSMA_BgTextureArtboard-34.png” hover_enabled=”0″ title_text=”AfSMA_BgTextureArtboard 34″ sticky_enabled=”0″][et_pb_fullwidth_header _builder_version=”4.6.0″ _module_preset=”default” background_color=”rgba(0,0,0,0)” hover_enabled=”0″ title=”Online-Courses” title_text_color=”#ffffff” background_enable_image=”off” sticky_enabled=”0″][/et_pb_fullwidth_header][/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.6.0″ _module_preset=”default”][et_pb_row _builder_version=”4.6.0″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.6.0″ _module_preset=”default” background_enable_image=”off”][et_pb_image src=”https://afsma.net/wp-content/uploads/sites/10/2025/01/Nancy-Lee-Banner-2025.png” alt=”Courses Social Marketing” title_text=”Nancy Lee Banner 2025″ align=”center” _builder_version=”4.6.0″ _module_preset=”default” max_width=”300px” custom_margin=”30px||30px||true|false”][/et_pb_image][et_pb_button button_url=”https://afsma.net/events-2/online-courses/developing-a-strategic-social-marketing-plan/” button_text=”iSMA Online: Developing a Strategic Social Marketing Plan” button_alignment=”center” _builder_version=”4.6.0″ _module_preset=”default” custom_margin=”30px|30px|30px|30px|true|true” custom_padding=”10px||10px||true|false”][/et_pb_button][/et_pb_column][/et_pb_row][/et_pb_section]
- [Webinars](https://afsma.net/events-2/webinars/) - [et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.6.0″ _module_preset=”default” background_color=”rgba(0,0,0,0)” hover_enabled=”0″ title_text=”AfSMA_BgTextureArtboard 30″ background_image=”https://afsma.net/wp-content/uploads/sites/10/2026/09/AfSMA_BgTextureArtboard-30.png” sticky_enabled=”0″][et_pb_fullwidth_header _builder_version=”4.6.0″ _module_preset=”default” background_color=”rgba(0,0,0,0)” hover_enabled=”0″ title=”Social Marketing Webinars” background_enable_image=”off” title_text_color=”#ffffff” sticky_enabled=”0″][/et_pb_fullwidth_header][/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.6.0″ _module_preset=”default”][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.6.0″ _module_preset=”default”][et_pb_column type=”1_3″ _builder_version=”4.6.0″ _module_preset=”default” background_enable_image=”off” custom_padding=”50px||||false|false”][et_pb_image src=”https://afsma.net/wp-content/uploads/sites/10/2026/08/AfSMA-2026-Rebuilding-Digital-Trust-webinar_web.jpg” alt=”Social impact branding and social marketing” title_text=”AfSMA-2026-Rebuilding-Digital-Trust-webinar_web” url=”https://afsma.net/events-2/webinars/rebuilding-digital-trust-social-marketing-strategies-in-the-age-of-paid-verification” align=”center” disabled_on=”off|off|off” _builder_version=”4.6.0″ _module_preset=”default” min_height=”200px” max_height=”300px” custom_margin=”||||true|false”][/et_pb_image][et_pb_text _builder_version=”4.6.0″ _module_preset=”default”]August 2026[/et_pb_text][et_pb_button button_url=”https://afsma.net/events-2/webinars/rebuilding-digital-trust-social-marketing-strategies-in-the-age-of-paid-verification” button_text=”Rebuilding digital trust:
- [Conferences](https://afsma.net/events-2/conferences/) - [et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.6.0″ _module_preset=”default” background_color=”rgba(0,0,0,0)” hover_enabled=”0″ title_text=”AfSMA_BgTextureArtboard 34″ background_image=”https://afsma.net/wp-content/uploads/sites/10/2026/09/AfSMA_BgTextureArtboard-34.png” parallax=”on” sticky_enabled=”0″][et_pb_fullwidth_header _builder_version=”4.6.0″ _module_preset=”default” background_color=”rgba(0,0,0,0)” hover_enabled=”0″ title=”Conferences” title_text_color=”#ffffff” background_enable_image=”off” sticky_enabled=”0″][/et_pb_fullwidth_header][/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.6.0″ _module_preset=”default”][et_pb_row _builder_version=”4.6.0″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.6.0″ _module_preset=”default” background_enable_image=”off”][et_pb_image src=”https://afsma.net/wp-content/uploads/sites/10/2026/09/AfSMAC26_WebBanner_RegistrationOpen_Blue.png” alt=”Conferences African Social Marketing Association” title_text=”AfSMAC26_WebBanner_RegistrationOpen_Blue” url=”https://wsmconference.com/cairo-2026″ url_new_window=”on” align=”center” _builder_version=”4.6.0″ _module_preset=”default” custom_margin=”30px||30px||true|false” custom_css_main_element=”max-width:600px”][/et_pb_image][et_pb_button button_url=”https://wsmconference.com/cairo-2026″ url_new_window=”on” button_text=”African Social Marketing Association Conference 2026″ button_alignment=”center” _builder_version=”4.6.0″ _module_preset=”default” custom_margin=”30px|30px|30px|30px|true|true”
- [Membership](https://afsma.net/membership-2/) - [et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.6.0″ _module_preset=”default” background_color=”rgba(0,0,0,0)” hover_enabled=”0″ title_text=”AfSMA_BgTextureArtboard 36″ background_image=”https://afsma.net/wp-content/uploads/sites/10/2026/09/AfSMA_BgTextureArtboard-36.png” sticky_enabled=”0″][et_pb_fullwidth_header _builder_version=”4.6.0″ _module_preset=”default” background_color=”rgba(0,0,0,0)” hover_enabled=”0″ locked=”off” title=”Membership” background_enable_image=”off” title_text_color=”#ffffff” sticky_enabled=”0″][/et_pb_fullwidth_header][/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.23.2″ min_height=”389.1px”][et_pb_row _builder_version=”4.6.0″ custom_padding=”0px|||||”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.6.0″ _module_preset=”default”] To become a member or find out more information about the African Social Marketing Association, please feel free to contact the President, Prof. Debbie
- [Meet our Volunteers](https://afsma.net/get-involved/meet-our-volunteers/) - [et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.6.0″ _module_preset=”default” background_color=”rgba(0,0,0,0)” hover_enabled=”0″ locked=”off” title_text=”AfSMA_BgTextureArtboard 31″ background_image=”https://afsma.net/wp-content/uploads/sites/10/2026/09/AfSMA_BgTextureArtboard-31.png” parallax=”on” sticky_enabled=”0″][et_pb_fullwidth_header _builder_version=”4.6.0″ _module_preset=”default” background_color=”rgba(0,0,0,0)” hover_enabled=”0″ title=”Meet our Volunteers” background_enable_image=”off” title_text_color=”#ffffff” sticky_enabled=”0″][/et_pb_fullwidth_header][/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.23.2″ min_height=”179.4px”][et_pb_row column_structure=”1_4,3_4″ _builder_version=”4.6.0″][et_pb_column type=”1_4″ _builder_version=”3.0.47″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https://afsma.net/wp-content/uploads/sites/10/2024/11/Bukola-Majekodunmi.jpg” alt=”Bukola Majekodunmi” title_text=”Bukola Majekodunmi” _builder_version=”4.6.0″ _module_preset=”default” max_height=”150px” border_radii=”on|100px|100px|100px|100px” border_color_all=”rgba(0,0,0,0)”][/et_pb_image][/et_pb_column][et_pb_column type=”3_4″ _builder_version=”3.0.47″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_team_member name=”Bukola Majekodunmi (Nigeria)” position=”Committees: Communications and Conferences” linkedin_url=”https://www.linkedin.com/in/bukola-majekodunmi-7118a726?trk=contact-info” _builder_version=”4.6.0″]Olubukola
- [Become a Volunteer](https://afsma.net/get-involved/become-a-volunteer/) - [et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.6.0″ _module_preset=”default” background_color=”rgba(0,0,0,0)” hover_enabled=”0″ title_text=”AfSMA_BgTextureArtboard 37″ background_image=”https://afsma.net/wp-content/uploads/sites/10/2026/09/AfSMA_BgTextureArtboard-37.png” parallax=”on” sticky_enabled=”0″][et_pb_fullwidth_header _builder_version=”4.6.0″ _module_preset=”default” background_color=”rgba(0,0,0,0)” hover_enabled=”0″ locked=”off” title=”Become a AfSMA Volunteer” title_text_color=”#ffffff” sticky_enabled=”0″ background_enable_image=”off” parallax=”on”][/et_pb_fullwidth_header][/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.23.2″ min_height=”389.1px”][et_pb_row _builder_version=”4.6.0″ custom_padding=”0px|||||”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.6.0″ _module_preset=”default”] We’re excited to welcome new volunteers to AfSMA! If you’re interested in contributing your skills and expertise, please fill
- [Board of Directors](https://afsma.net/board-of-directors/) - [et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.6.0″ _module_preset=”default” background_color=”rgba(0,0,0,0)” hover_enabled=”0″ locked=”off” title_text=”AfSMA_BgTextureArtboard 32″ background_image=”https://afsma.net/wp-content/uploads/sites/10/2026/09/AfSMA_BgTextureArtboard-32.png” parallax=”on” sticky_enabled=”0″][et_pb_fullwidth_header _builder_version=”4.6.0″ _module_preset=”default” background_color=”rgba(0,0,0,0)” hover_enabled=”0″ title=”Board of Directors” title_text_color=”#ffffff” sticky_enabled=”0″ background_enable_image=”off”][/et_pb_fullwidth_header][/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.23.2″ min_height=”389.1px”][et_pb_row column_structure=”1_4,3_4″ _builder_version=”4.6.0″ _module_preset=”default”][et_pb_column type=”1_4″ _builder_version=”4.6.0″ _module_preset=”default”][et_pb_image src=”https://afsma.net/wp-content/uploads/sites/10/2023/05/Debbie-Ellis.jpg” title_text=”Debbie-Ellis” _builder_version=”4.6.0″ _module_preset=”default” width=”100%” max_height=”150px” border_radii=”on|100px|100px|100px|100px” border_color_all=”#21a6c5″][/et_pb_image][/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.6.0″ _module_preset=”default”][et_pb_team_member name=”Debbie Ellis (South Africa)” position=”President & AfSMA nominated representative on iSMA Board
- [Mission & Objectives](https://afsma.net/missionobjectives/) - [et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.6.0″ _module_preset=”default” background_color=”rgba(0,0,0,0)” hover_enabled=”0″ title_text=”AfSMA_BgTextureArtboard 30″ background_image=”https://afsma.net/wp-content/uploads/sites/10/2026/09/AfSMA_BgTextureArtboard-30.png” sticky_enabled=”0″][et_pb_fullwidth_header _builder_version=”4.6.0″ _module_preset=”default” background_color=”rgba(0,0,0,0)” hover_enabled=”0″ background_enable_image=”off” sticky_enabled=”0″ title_text_color=”#ffffff” title=”Mission & Objectives”][/et_pb_fullwidth_header][/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.6.0″ background_enable_color=”off” custom_padding=”54px|0px|54px|0px|false|false”][et_pb_row column_structure=”1_3,2_3″ _builder_version=”4.6.0″ custom_padding=”27px|0px|27px|0px|false|false”][et_pb_column type=”1_3″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.6.0″ text_font=”||||||||” header_font=”||||||||” header_text_color=”#ffffff” header_3_font=”||||||||” header_3_text_color=”#ffffff” background_color=”#21a6c5″ module_alignment=”left” custom_padding=”20px|30px|20px|30px|true|true”]Mission AFSMA serves as a platform for exchange and mutual learning for persons interested in
- [About the African Social Marketing Association](https://afsma.net/about/) - [et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.6.0″ _module_preset=”default” background_color=”#f5ce04″ hover_enabled=”0″ title_text=”AfSMA_BgTextureArtboard 34″ background_image=”https://afsma.net/wp-content/uploads/sites/10/2026/09/AfSMA_BgTextureArtboard-34.png” sticky_enabled=”0″][et_pb_fullwidth_header _builder_version=”4.6.0″ _module_preset=”default” title_text_color=”#ffffff” background_blend=”multiply” min_height=”222px” custom_padding=”||0px|||” child_filter_opacity=”54%” hover_enabled=”0″ background_enable_image=”off” sticky_enabled=”0″ background_color=”rgba(0,0,0,0)”]About AfSMA[/et_pb_fullwidth_header][/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.22.3″ custom_padding=”54px|0px|54px|0px|false|false”][et_pb_row column_structure=”2_5,3_5″ _builder_version=”4.6.0″ custom_padding=”27px|0px|27px|0px|false|false”][et_pb_column type=”2_5″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.6.0″ _module_preset=”default”]Who we are?[/et_pb_text][et_pb_text _builder_version=”4.6.0″ text_font=”||||||||” header_font=”||||||||” header_text_color=”#ffffff” header_3_font=”||||||||” header_3_text_color=”#ffffff” module_alignment=”left”]The African Social Marketing Association (AfSMA) is a growing community of professionals
- [News](https://afsma.net/news-2/) - [et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.6.0″ _module_preset=”default”][et_pb_fullwidth_header title=”News” _builder_version=”4.6.0″ _module_preset=”default” title_text=”AfSMA_BgTextureArtboard 39″ background_image=”https://afsma.net/wp-content/uploads/sites/10/2026/09/AfSMA_BgTextureArtboard-39.png” title_text_color=”#ffffff” hover_enabled=”0″ sticky_enabled=”0″][/et_pb_fullwidth_header][/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.22.3″ custom_padding=”54px|0px|54px|0px|false|false”][et_pb_row _builder_version=”4.6.0″ custom_padding=”27px|0px|27px|0px|false|false”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.6.0″ text_font=”||||||||” header_font=”||||||||” header_text_color=”#ffffff” header_3_font=”||||||||” header_3_text_color=”#ffffff” module_alignment=”left”]For the latest news, articles and updates on Social Marketing in Africa, please visit our LinkedIn page. [/et_pb_text][et_pb_button button_url=”https://www.linkedin.com/groups/7409325/” button_text=”Visit AfSMA on LinkedIn” button_alignment=”center” _builder_version=”4.6.0″ _module_preset=”default”][/et_pb_button][/et_pb_column][/et_pb_row][et_pb_row
- [Case Study Application 8Ps](https://afsma.net/case-study-application-8ps/) - [et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.6.0″ _module_preset=”default” background_color=”rgba(0,0,0,0)” border_radii=”on|6px|6px|6px|6px” border_color_all=”#f32122″][et_pb_fullwidth_header title=”AfSMA Case Study” _builder_version=”4.6.0″ _module_preset=”default” background_color=”rgba(0,0,0,0)” background_image=”https://afsma.net/wp-content/uploads/sites/10/2024/11/Banner-webinars.png”]Application[/et_pb_fullwidth_header][/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.6.0″ _module_preset=”default” custom_margin=”0px||||false|false”][et_pb_row _builder_version=”4.6.0″ _module_preset=”default” custom_margin=”0px||||false|false”][et_pb_column type=”4_4″ _builder_version=”4.6.0″ _module_preset=”default”][et_pb_text admin_label=”Text” _builder_version=”4.6.0″ _module_preset=”default”]About This Application We invite you to submit an application featuring a programme or intervention that uses social marketing to address social, environmental or economic challenges across Africa.
- [Case Study Application](https://afsma.net/case-study-application/) - [et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.6.0″ _module_preset=”default” background_color=”rgba(0,0,0,0)” border_radii=”on|6px|6px|6px|6px” border_color_all=”#f32122″][et_pb_fullwidth_header title=”AfSMA Case Study” _builder_version=”4.6.0″ _module_preset=”default” background_color=”rgba(0,0,0,0)” background_image=”https://afsma.net/wp-content/uploads/sites/10/2024/11/Banner-webinars.png”]Application[/et_pb_fullwidth_header][/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.6.0″ _module_preset=”default” custom_margin=”0px||||false|false”][et_pb_row _builder_version=”4.6.0″ _module_preset=”default” custom_margin=”0px||||false|false”][et_pb_column type=”4_4″ _builder_version=”4.6.0″ _module_preset=”default”][et_pb_text admin_label=”Text” _builder_version=”4.6.0″ _module_preset=”default”]About This Application We invite you to submit an application featuring a programme or intervention that uses social marketing to address social, environmental or economic challenges across Africa.
- [Rebuilding digital trust: Social Marketing Strategies in the Age of Paid Verification](https://afsma.net/events-2/webinars/rebuilding-digital-trust-social-marketing-strategies-in-the-age-of-paid-verification/) - [et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.6.0″ _module_preset=”default” background_color=”rgba(0,0,0,0)” border_radii=”on|6px|6px|6px|6px” border_color_all=”#f32122″][et_pb_fullwidth_header title=”Rebuilding digital trust:” _builder_version=”4.6.0″ _module_preset=”default” background_color=”rgba(0,0,0,0)” background_image=”https://afsma.net/wp-content/uploads/sites/10/2024/11/Banner-webinars.png”]Social Marketing Strategies in the Age of Paid Verification[/et_pb_fullwidth_header][/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.6.0″ background_color=”#ffffff” custom_padding=”54px|0px|54px|0px|false|false”][et_pb_row _builder_version=”4.6.0″ custom_padding=”27px|0px|27px|0px|false|false”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https://afsma.net/wp-content/uploads/sites/10/2026/08/AfSMA-2026-Rebuilding-Digital-Trust-webinar_web.jpg” alt=”Social impact branding and social marketing” title_text=”AfSMA-2026-Rebuilding-Digital-Trust-webinar_web” align=”center” _builder_version=”4.6.0″ _module_preset=”default” width=”500px”][/et_pb_image][et_pb_text _builder_version=”4.6.0″ _module_preset=”default”] August 2026 [/et_pb_text][et_pb_text _builder_version=”4.6.0″ text_font=”||||||||” header_font=”||||||||” header_text_color=”#ffffff” header_3_font=”||||||||” header_3_text_color=”#ffffff”
- [African Social Marketing Association Conference 2023](https://afsma.net/events-2/conferences/african-social-marketing-association-conference-2023/) - [et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.6.0″ _module_preset=”default” background_color=”rgba(0,0,0,0)”][et_pb_fullwidth_header _builder_version=”4.6.0″ _module_preset=”default” title_text_color=”#ffffff” content_text_color=”#ffffff” background_color=”rgba(0,0,0,0)” background_image=”https://afsma.net/wp-content/uploads/sites/10/2024/11/Conferences-Section-bglight.jpg”]African Social Marketing Association Conference 2023 [/et_pb_fullwidth_header][/et_pb_section][et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.6.0″ _module_preset=”default” background_color=”#f3ca0e” custom_padding=”||0px|||”][/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.6.0″ background_color=”#ffffff” custom_margin=”-14px|||||” custom_padding=”0px|||||”][et_pb_row _builder_version=”4.6.0″ custom_padding=”27px|0px|27px|0px|false|false”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https://smana.org/asma/wp-content/uploads/sites/10/2023/08/Screenshot-2023-08-22-at-21.53.07.png” title_text=”AfSMAC flyer” align=”center” _builder_version=”4.6.0″ _module_preset=”default” max_width=”70%”][/et_pb_image][et_pb_text _builder_version=”4.6.0″ text_font=”||||||||” header_font=”||||||||” header_text_color=”#ffffff” header_3_font=”||||||||” header_3_text_color=”#ffffff” text_orientation=”center” width=”100%” module_alignment=”left”]The inaugural African Social Marketing
- [Social impact branding and social marketing](https://afsma.net/events-2/webinars/social-impact-branding-and-social-marketing/) - [et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.6.0″ _module_preset=”default” background_color=”rgba(0,0,0,0)” border_radii=”on|6px|6px|6px|6px” border_color_all=”#f32122″][et_pb_fullwidth_header title=”Social Impact Branding” _builder_version=”4.6.0″ _module_preset=”default” background_color=”rgba(0,0,0,0)” background_image=”https://afsma.net/wp-content/uploads/sites/10/2024/11/Banner-webinars.png”]and Social Marketing[/et_pb_fullwidth_header][/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.6.0″ background_color=”#ffffff” custom_padding=”54px|0px|54px|0px|false|false”][et_pb_row _builder_version=”4.6.0″ custom_padding=”27px|0px|27px|0px|false|false”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https://afsma.net/wp-content/uploads/sites/10/2025/10/iSMA-2025-AGM-webinar-1.jpg” alt=”Social impact branding and social marketing” title_text=”iSMA-2025-AGM-webinar” align=”center” _builder_version=”4.6.0″ _module_preset=”default” hover_enabled=”0″ sticky_enabled=”0″][/et_pb_image][et_pb_text _builder_version=”4.6.0″ _module_preset=”default”] October 2025 [/et_pb_text][et_pb_text _builder_version=”4.6.0″ text_font=”||||||||” header_font=”||||||||” header_text_color=”#ffffff” header_3_font=”||||||||” header_3_text_color=”#ffffff” module_alignment=”left”]The iSMA 2025 AGM took
- [Levering Social Marketing for Sustainable Solutions](https://afsma.net/events-2/webinars/levering-social-marketing-for-sustainable-solutions/) - [et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.6.0″ _module_preset=”default” background_color=”rgba(0,0,0,0)” border_radii=”on|6px|6px|6px|6px” border_color_all=”#f32122″][et_pb_fullwidth_header title=”Levering Social Marketing for Sustainable Solutions: ” _builder_version=”4.6.0″ _module_preset=”default” background_color=”rgba(0,0,0,0)” background_image=”https://afsma.net/wp-content/uploads/sites/10/2024/11/Banner-webinars.png”]Tackling Community and and Environmental Challenges Webinar [/et_pb_fullwidth_header][/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.6.0″ background_color=”#ffffff” custom_padding=”54px|0px|54px|0px|false|false”][et_pb_row disabled_on=”off|off|off” _builder_version=”4.6.0″ custom_padding=”27px|0px|27px|0px|false|false”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https://afsma.net/wp-content/uploads/sites/10/2025/02/Flyer-SM-Cairo-University-Seminar-3-Dec-2024.jpg” alt=”Webinar Social Marketing, The Africa Story” title_text=”Flyer- SM Cairo University Seminar 3 Dec 2024″ align=”center” disabled_on=”off|off|off” _builder_version=”4.6.0″
- [Empowering social change](https://afsma.net/events-2/webinars/empowering-social-change/) - [et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.6.0″ _module_preset=”default” background_color=”rgba(0,0,0,0)” border_radii=”on|6px|6px|6px|6px” border_color_all=”#f32122″][et_pb_fullwidth_header title=”Social Marketing in Africa:” _builder_version=”4.6.0″ _module_preset=”default” background_color=”rgba(0,0,0,0)” background_image=”https://afsma.net/wp-content/uploads/sites/10/2024/11/Banner-webinars.png”]Empowering Social Change[/et_pb_fullwidth_header][/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.6.0″ background_color=”#ffffff” custom_padding=”54px|0px|54px|0px|false|false”][et_pb_row _builder_version=”4.6.0″ custom_padding=”27px|0px|27px|0px|false|false”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https://afsma.net/wp-content/uploads/sites/10/2024/11/Social-Marketing-in-Africa-Empowering-Social-Change.jpg” alt=”Webinar Empowering Social Change” title_text=”Social-Marketing-in-Africa-Empowering-Social-Change” align=”center” _builder_version=”4.6.0″ _module_preset=”default”][/et_pb_image][et_pb_text _builder_version=”4.6.0″ _module_preset=”default”]Wednesday 20th November 2024 @4PM – 5:30PM CAT | 6PM – 7:30PM EAT I 9AM – 10:30AM
- [The Africa Story webinar](https://afsma.net/events-2/webinars/the-africa-story-webinar/) - [et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.6.0″ _module_preset=”default” background_color=”rgba(0,0,0,0)” border_radii=”on|6px|6px|6px|6px” border_color_all=”#f32122″][et_pb_fullwidth_header title=”Social Marketing:” _builder_version=”4.6.0″ _module_preset=”default” background_color=”rgba(0,0,0,0)” background_image=”https://afsma.net/wp-content/uploads/sites/10/2024/11/Banner-webinars.png”] The Africa Story webinar [/et_pb_fullwidth_header][/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.6.0″ background_color=”#ffffff” custom_padding=”54px|0px|54px|0px|false|false”][et_pb_row _builder_version=”4.6.0″ custom_padding=”27px|0px|27px|0px|false|false”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https://afsma.net/wp-content/uploads/sites/10/2023/08/Webinar-1-SM-The-Africa-Story-12-Oct-2022.png” alt=”Webinar Social Marketing, The Africa Story” title_text=”Webinar 1 SM The Africa Story 12 Oct 2022″ align=”center” _builder_version=”4.6.0″ _module_preset=”default” transform_scale=”80%|80%”][/et_pb_image][et_pb_text _builder_version=”4.6.0″ _module_preset=”default”]Wednesday 12th October 2022 @13:00-14:00
- [Developing a Strategic Social Marketing Plan](https://afsma.net/events-2/online-courses/developing-a-strategic-social-marketing-plan/) - [et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.6.0″ _module_preset=”default” background_color=”rgba(0,0,0,0)” hover_enabled=”0″ border_radii=”on|6px|6px|6px|6px” border_color_all=”#f32122″ sticky_enabled=”0″][et_pb_fullwidth_header title=”iSMA Online ” _builder_version=”4.6.0″ _module_preset=”default” background_color=”rgba(0,0,0,0)” background_image=”https://afsma.net/wp-content/uploads/sites/10/2024/11/Conferences-Section-bglight.jpg” hover_enabled=”0″ sticky_enabled=”0″ title_text=”Conferences-Section-bglight”]Developing a Strategic Social Marketing Plan[/et_pb_fullwidth_header][/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.6.0″ background_color=”#ffffff” custom_padding=”54px|0px|54px|0px|false|false”][et_pb_row _builder_version=”4.6.0″ custom_padding=”27px|0px|27px|0px|false|false”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https://afsma.net/wp-content/uploads/sites/10/2025/01/Nancy-Lee-Banner-2025.png” alt=”Courses Social Marketing” title_text=”Nancy Lee Banner 2025″ align=”center” _builder_version=”4.6.0″ _module_preset=”default” hover_enabled=”0″ sticky_enabled=”0″][/et_pb_image][et_pb_text _builder_version=”4.6.0″ _module_preset=”default” hover_enabled=”0″ sticky_enabled=”0″]Winter 2025 14 –
- [Events](https://afsma.net/events-2/) - [et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.6.0″ _module_preset=”default” background_color=”rgba(0,0,0,0)”][et_pb_fullwidth_header _builder_version=”4.6.0″ _module_preset=”default” background_color=”rgba(0,0,0,0)” background_image=”https://smana.org/asma/wp-content/uploads/sites/10/2023/08/2.png”]Events[/et_pb_fullwidth_header][/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.6.0″ _module_preset=”default” hover_enabled=”0″ sticky_enabled=”0″][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.6.0″ _module_preset=”default” hover_enabled=”0″ sticky_enabled=”0″][et_pb_column type=”1_3″ _builder_version=”4.6.0″ _module_preset=”default” background_image=”https://afsma.net/wp-content/uploads/sites/10/2024/11/Conferences-Section-bglight.jpg” link_option_url=”https://afsma.net/events-2/conferences/”][et_pb_image src=”https://afsma.net/wp-content/uploads/sites/10/2023/08/Screenshot-2023-08-22-at-21.53.07-150×150.png” title_text=”AfSMAC flyer” align=”center” _builder_version=”4.6.0″ _module_preset=”default” custom_margin=”30px||30px||true|false” border_radii=”on|100px|100px|100px|100px”][/et_pb_image][et_pb_button button_url=”https://afsma.net/events-2/conferences/” button_text=”Conferences” button_alignment=”center” _builder_version=”4.6.0″ _module_preset=”default” custom_margin=”30px|30px|30px|30px|true|true” custom_padding=”10px||10px||true|false”][/et_pb_button][/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.6.0″ _module_preset=”default” background_image=”https://afsma.net/wp-content/uploads/sites/10/2024/11/Seminars-Section-bg.jpg” link_option_url=”https://afsma.net/events-2/webinars/”][et_pb_image src=”https://afsma.net/wp-content/uploads/sites/10/2024/11/Social-Marketing-in-Africa-Empowering-Social-Change-150×150.jpg” title_text=”Social-Marketing-in-Africa-Empowering-Social-Change” align=”center” _builder_version=”4.6.0″ _module_preset=”default” custom_margin=”30px||30px||true|false” border_radii=”on|100px|100px|100px|100px”][/et_pb_image][et_pb_button button_url=”https://afsma.net/events-2/webinars/” button_text=”Seminars” button_alignment=”center”
- [Open Access Publishing call](https://afsma.net/get-involved/open-access-publishing-call/) - [et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.6.0″ _module_preset=”default” background_color=”rgba(0,0,0,0)” border_radii=”on|6px|6px|6px|6px” border_color_all=”#f32122″][et_pb_fullwidth_header _builder_version=”4.6.0″ _module_preset=”default” background_color=”rgba(0,0,0,0)” background_image=”https://smana.org/asma/wp-content/uploads/sites/10/2023/08/2.png”] Open Access Publishing call [/et_pb_fullwidth_header][/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.22.3″ custom_padding=”54px|0px|54px|0px|false|false”][et_pb_row _builder_version=”4.6.0″ custom_padding=”27px|0px|27px|0px|false|false”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.6.0″ text_font=”||||||||” header_font=”||||||||” header_text_color=”#ffffff” header_3_font=”||||||||” header_3_text_color=”#ffffff” module_alignment=”left” hover_enabled=”0″ sticky_enabled=”0″]Peer Community In Social and Behaviour Change (PCI) The current academic publishing model is broken, with high publication fees and
- [Get Involved](https://afsma.net/get-involved/) - [et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.6.0″ _module_preset=”default” background_color=”rgba(0,0,0,0)”][et_pb_fullwidth_header _builder_version=”4.6.0″ _module_preset=”default” background_color=”rgba(0,0,0,0)” background_image=”https://afsma.net/wp-content/uploads/sites/10/2023/08/2.png”]Get Involved[/et_pb_fullwidth_header][/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.6.0″ _module_preset=”default”][et_pb_row column_structure=”1_4,3_4″ _builder_version=”4.6.0″ _module_preset=”default”][et_pb_column type=”1_4″ _builder_version=”4.6.0″ _module_preset=”default” background_enable_image=”off”][et_pb_image src=”https://afsma.net/wp-content/uploads/sites/10/2024/11/The-Special-Interest-Group-guidelines.png” alt=”Special interest group guidelines” title_text=”The Special Interest Group guidelines” url=”https://afsma.net/events-2/webinars/empowering-social-change/” align=”center” _builder_version=”4.6.0″ _module_preset=”default” custom_margin=”||||true|false”][/et_pb_image][/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.6.0″ _module_preset=”default” background_enable_image=”off”][et_pb_text _builder_version=”4.6.0″ _module_preset=”default”]iSMA Special Interest Group Guideline Special Interest Groups (SIGs) play a crucial role in
- [Test page](https://afsma.net/test-page/) - testing
- [Membership Account](https://afsma.net/membership-account/) - [pmpro_account]
- [Membership Billing](https://afsma.net/membership-account/membership-billing/) - [pmpro_billing]
- [Membership Cancel](https://afsma.net/membership-account/membership-cancel/) - [pmpro_cancel]
- [Membership Checkout](https://afsma.net/membership-account/membership-checkout/) - [pmpro_checkout]
- [Membership Confirmation](https://afsma.net/membership-account/membership-confirmation/) - [pmpro_confirmation]
- [Membership Invoice](https://afsma.net/membership-account/membership-invoice/) - [pmpro_invoice]
- [Membership Levels](https://afsma.net/membership-account/membership-levels/) - [pmpro_levels]
- [COVID-19](https://afsma.net/covid-19/) - [et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.3.4″][et_pb_fullwidth_slider use_text_overlay=”off” _builder_version=”4.4.1″ header_text_color=”#ffffff” body_text_color=”#ffffff”][et_pb_slide heading=”COVID-19 Resources” use_bg_overlay=”on” bg_overlay_color=”rgba(0,0,0,0.38)” _builder_version=”4.4.1″ header_font=”|700|||||||” background_image=”https://staging.smana.org/asma/wp-content/uploads/sites/10/2020/03/woman-wearing-face-mask-39028812.jpg” background_enable_image=”on” background_layout=”light”]iSMA offers a collection of useful resources that enable our members to more fully understand the Covid-19 pandemic and to provide them with social marketing procedures, best practices, and tools to incorporate into their work as they combat this
- [Blog](https://afsma.net/blog/) - [et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.4.1″ locked=”off”][et_pb_fullwidth_slider use_text_overlay=”off” _builder_version=”4.4.1″ header_text_color=”#ffffff” body_text_color=”#ffffff” custom_padding=”267px||227px|||”][et_pb_slide heading=”Blog” use_bg_overlay=”on” bg_overlay_color=”rgba(0,0,0,0.38)” _builder_version=”4.4.1″ header_font=”|700|||||||” background_image=”https://staging.smana.org/asma/wp-content/uploads/sites/10/2020/03/black-and-red-typewriter-1995842-scaled.jpg” background_enable_image=”on” background_layout=”light”]We are a group of social marketers from around the world, sharing our social marketing experiences and observations. Please engage with us regarding social marketing best practice and academic theory.[/et_pb_slide][/et_pb_fullwidth_slider][/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.0.6″][et_pb_row _builder_version=”4.0.6″][et_pb_column type=”4_4″ _builder_version=”4.0.6″][et_pb_blog include_categories=”60″ _builder_version=”4.0.6″][/et_pb_blog][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″
- [Membership](https://afsma.net/membership/) - [et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.4.1″][et_pb_fullwidth_slider use_text_overlay=”off” _builder_version=”4.4.1″ header_text_color=”#ffffff” body_text_color=”#ffffff” hover_enabled=”0″][et_pb_slide heading=”Membership” use_bg_overlay=”on” bg_overlay_color=”rgba(0,0,0,0.38)” _builder_version=”4.4.1″ header_font=”|700|||||||” background_enable_color=”off” background_image=”https://staging.smana.org/asma/wp-content/uploads/sites/10/2018/09/pexels-photo-1181414.jpeg” background_enable_image=”on” background_layout=”light” hover_enabled=”0″]iSMA provides international-based resources in social marketing practice; resources like webinars and newsletters, training, conference events, and partnerships, all of which ensure the accessibility of useful tools and contacts to our members in order to promote social
- [Cookie Policy](https://afsma.net/cookie-policy/) - [et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.3.4″][et_pb_fullwidth_slider use_text_overlay=”off” _builder_version=”4.4.1″ header_text_color=”#ffffff” body_text_color=”#ffffff”][et_pb_slide heading=”Cookie Policy” use_bg_overlay=”on” bg_overlay_color=”rgba(0,0,0,0.38)” _builder_version=”4.4.1″ header_font=”|700|||||||” background_image=”https://staging.smana.org/asma/wp-content/uploads/sites/10/2020/03/Privacy-scaled.jpg” background_enable_image=”on” background_layout=”light”][/et_pb_slide][/et_pb_fullwidth_slider][/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.22.3″ background_color=”#f2f2f2″ custom_padding=”54px|0px|54px|0px|false|false”][et_pb_row _builder_version=”3.25″][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”3.27.4″ text_font=”||||||||” header_font=”||||||||” header_text_color=”#ffffff” header_font_size=”50px” header_3_font=”||||||||” header_3_text_color=”#ffffff” module_alignment=”left”]iSMA Cookie Policy [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”3.25″ custom_padding=”27px|0px|26px|0px|false|false”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.4.1″ text_font=”||||||||” header_font=”||||||||” header_text_color=”#ffffff” header_font_size=”50px” header_3_font=”||||||||” header_3_text_color=”#ffffff” module_alignment=”left”]This is the Cookie Policy for
- [Privacy Policy](https://afsma.net/privacy-policy/) - [et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.3.4″][et_pb_fullwidth_slider use_text_overlay=”off” _builder_version=”4.4.1″ header_text_color=”#ffffff” body_text_color=”#ffffff”][et_pb_slide heading=”Privacy Policy” use_bg_overlay=”on” bg_overlay_color=”rgba(0,0,0,0.38)” _builder_version=”4.4.1″ header_font=”|700|||||||” background_image=”https://staging.smana.org/asma/wp-content/uploads/sites/10/2020/03/Privacy-scaled.jpg” background_enable_image=”on” background_layout=”light”][/et_pb_slide][/et_pb_fullwidth_slider][/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.22.3″ background_color=”#f2f2f2″ custom_padding=”54px|0px|54px|0px|false|false”][et_pb_row _builder_version=”3.25″][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”3.27.4″ text_font=”||||||||” header_font=”||||||||” header_text_color=”#ffffff” header_font_size=”50px” header_3_font=”||||||||” header_3_text_color=”#ffffff” module_alignment=”left”]iSMA Privacy Policy[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”3.25″ custom_padding=”27px|0px|26px|0px|false|false”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.4.1″ text_font=”||||||||” header_font=”||||||||” header_text_color=”#ffffff” header_font_size=”50px” header_3_font=”||||||||” header_3_text_color=”#ffffff” module_alignment=”left”]We Follow Safe Harbor Principles The
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- [Social Marketing Listserv](https://afsma.net/social-marketing-listserv/) - [google_groups name="soc-mktg" hideforumtitle = 'true' ]

## Projects

- [ISMA Introductory presentation](https://afsma.net/project/isma-introductory-presentation/)
- [Project Last Mile](https://afsma.net/project/project-last-mile/)

## Project Categories

- [Foundational Documents and Guidelines-International Social Marketing Association (iSMA)](https://afsma.net/project_category/isma/)
- [Case Studies and Handbooks](https://afsma.net/project_category/case-studies-handbooks/)