Dungeons & Dragons director Nathan Stewart explains how he’s growing an old brand by sticking to its storytelling roots.

The packed Dungeons & Dragons event at Meltdown Comics a few days ago was as adventurous as one of its games—featuring a bar laden with exotic drinks bubbling over with dry ice fog, a raucous live-streamed celebrity gaming performance, irreverent press conferences, an explosion of limited-edition D&D artwork and merchandise, and that time-honored Los Angeles staple: food trucks.

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