Leading agency execs weigh in on the strengths and limitations of advertising strategy in advancing the conversation around gun control.

Advertising sells us everything. From soap and cars, to sports and insurance. But beyond products, it also sells us ideas and inspiration. It’s why Nike’s latest hit doesn’t tell us much about the shoes, but it sure gets us excited. Or how Patagonia uses its activism to put its products in a different light. And it’s this ability to tap into our emotions that makes advertising a perfect tool for causes and campaigns around societal issues.

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