Unilever CMO Keith Weed on why progressive marketing and sustainable brands are leading the company’s growth.

Back in 2010, Unilver launched its Sustainable Living Plan with a goal of doubling the size of the business while cutting its environmental footprint in half by 2020. On stage at Cannes Lions, chief marketing officer Keith Weed talked to the audience of marketers and advertisers about his vision for the future of brands, and a huge part of that was social progress and environmental sustainability. Just not for the most obvious reason.

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