Top ad agency execs weigh in on the Cannes Lions Festival of Creativity and its influence on what consumers will see in the future.

For the longest time, the Cannes Lions was an advertising festival and awards celebration—the biggest and broadest in an industry chock-full of festivals and awards celebrations. But just as advertising itself has expanded far beyond the confines of the TV commercial, printed ads, and billboards, so too has this annual gathering.

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