The Clif Bar Family Foundation is using humor to convince you to ditch (or at least be more aware of) the GMO bros.

First, some statistics. Industrial agriculture’s approach to seeds has reduced the nutrients in 43 types of vegetables and grains. Seed breeding on organic farms can increase yields by 31%. Five agrichemical companies control the majority of seeds. These are just the few of the numbers you’ll find at Seed Matters. But the Clif Bar Family Foundation knows that might not be enough to get you to look deeper into it, and maybe change the way you think and buy food. So they hired an animated organic seed to say things like bullsh*t and motherf**ker to get your attention.

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