Written by Nancy Lee, as part of her Social Marketing Sightings theme.
Sighted on: Morning Radio News

Social Issue: Gun Violence
Social Marketing Strategy: “Say Something


This morning on a radio news segment, an announcement was made of a potential school shooting that had been intervened. An anonymous tip had been sent to 911 regarding knowledge of a potential gun shooting at a local school. Fortunately, this instigated emergency response personnel to arrive at the school in time to arrest the potential assailant.


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