Written by Nancy Lee, as part of her Social Marketing Sightings theme.
Sighted on: Evening News

Social Issue: Lost Pets

Social Marketing Strategy: Communication Channel Using Social Networks

One strategy used by the King County, Washington, program Lost Dogs taps the power of social networking and social media (Facebook) to help find and reunite lost pets in the County.  As of 11/6/22, there are more than 20,000 members of the Facebook group, and volunteers are assisting in reuniting more than 300 dogs with their families every month. Facebook asks to please post about any lost or found dogs of cats. Even if you just see a dog running loose, you can post that. 

Lost or Found a Dog? | Lost Dogs of King County


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