Written by Nancy Lee, as part of her Social Marketing Sightings theme.
Sighted on:  Evening Television News  & Website

Social Issue: Pet Adoption
Social Marketing Strategy: Monetary Incentives

(CNN) – Future pet owners looking to adopt a kitten can now do so and get a free flight. Frontier Airlines is offering free flight vouchers to people who adopt one of three kittens from the Las Vegas Animal Foundation. If an adopter steps up to take home “Delta” or “Spirit,” they’ll get two vouchers worth $250 a piece, totaling $500 “per pet parent.”The vouchers are good to use through the end of 2023. The Las Vegas-based nonprofit said the three kittens arrived at its facility near the end of December. They were only around a couple of weeks old. The kittens will be adoption-ready once they hit six weeks old and weigh at least one and a half pounds.


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