Written by Nancy Lee, as part of her Social Marketing Sightings theme.

I find this similar to when a governmental agency such as the Environmental Protection Agency (EPA) recommends we buy appliances which have the Energy Star Label.

In this case, CDC is recommending specific brands for protection from COVID.

“Most Americans should get the Pfizer or Moderna vaccines instead of the J&J shot, which can cause rare blood clots, health officials said yesterday. Here’s the context and how to find vaccines and boosters in Washington state”.



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