Written by Nancy Lee, as part of her Social Marketing Sightings theme.
Sighted on: Evening Television News & Website
Social Issue: Healthy Eating
Social Marketing Strategy: Products to Help
I was delighted to hear about an app that the Supplemental Nutrition Program for Women, Infants, and Children (WIC) program offers, one to make shopping easier and keep track of budget, and another that helps clients manage their food budget as well as recipes for budget-friendly meals.
- The app is really one of the main tools that we have to make the shopping process easier for WIC families. They can register their WIC card on the app, and then the app will display that family’s unique available balance of WIC foods and then they can use their phone to scan barcodes and see if that particular item is allowed for them,” said Kevin Moore with the Montana WIC Program. According to Moore, approximately 9,200 families in Montana receive WIC benefits and two-thirds of those families are using the app. However, Moore hopes to get that number to 100% while potentially also including grocery store employees in the process.
- Child Nutrition Recipe Box (CNRB) (also available in Spanish) provides recipes and resources to support building healthy and budget-friendly meals. On the site, you can download dozens of kid-friendly recipes from their Recipes for Home page.