Written by Nancy Lee, as part of her Social Marketing Sightings theme.
Sighted on: Social media (check out #covidtest on Instagram, Facebook, Twitter)
Social Issue: COVID-19
Social Marketing Strategy: Creating a Norm
Image of a couple sharing their results. With a green light, they can now join their friends for the gathering they had planned.
As self-test kits became widely accessible, we sighted normalization of self-testing on social media! It is unsurprising how something as serious as COVID testing could be made fun by social media users.