Written by Nancy Lee, as part of her Social Marketing Sightings theme.
Sighted on: School District Committee Meeting
Social Issue: Drunk Driving
Social Marketing Strategy: Monetary & Nonmonetary Incentive
At a meeting this week of the Healthy Youth Initiative coalition, one of the school counselors shared a program being considered to be implemented was one I had heard about but was delighted it might be implemented here. Teens who pledge not to drink and drive get a “free donut”. A branded campaign this was tapping, “DONUT drink and drive” , made me smile.