Written by Nancy Lee, as part of her Social Marketing Sightings theme.
Sighted on: Email received by my son Todd from American Red Cross


Social Issue: Blood Donation
Social Marketing Strategy: Monetary & Nonmonetary Incentives

Thank you, Todd!

Blood donations help save lives.

American Red Cross September 26, 2022  (Email to Blood Donor Todd)

Myel was a healthy, United States Army veteran, and community humanitarian Five months after she was diagnosed, cancer cells had cleared her body, and in February of 2017 she was told her cancer was in remission. Giving blood, Platelets or Plasma is a wonderful way to help people like Myel and potentially help others. 

We appreciate your commitment to helping patients like Myel. And as a special thank you for your donation this September, enclosed is a coupon for a FREE haircut, thanks to our partner Sport Clips Haircuts. To redeem, please print or display this email at a participating Sport Clips location.*

To find out if there are Sport Clips locations in your area, click here.


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