Written by Nancy Lee, as part of her Social Marketing Sightings theme.
Sighted at: Dock in San Juan Islands.
Social Issue: Landfill
Social Marketing Strategy: Messages at Point of Decision-Making
Out on a dock having lunch from a restaurant that served meals in these red plastic baskets. They mentioned to me that often their customers would toss the basket in the garbage. They shared with me a sign they had put on the trash can. I noted it was a great idea, at the point of decision-making, versus on the table or the checkout counter.
(In case it’s hard to read it says: “Please save our red baskets from the trash! We re-use them.
Thanks from the LKC team.”)