Written by Nancy Lee, as part of her Social Marketing Sightings theme.
The COVID feature for the evening news was what was considered to be one of the most convenient and audience-relevant locations for vaccination – McDonald’s!
The fast food chain has announced that it has partnered with the Biden Administration to provide trusted, independent information on COVID-19 vaccines.
“Café cups and McDelivery seal stickers will help raise vaccine awareness this summer. ‘We Can Do This’ campaign ads will launch on a McDonald’s Times Square billboard later this month”.
“As part of our ongoing efforts to support communities and local neighborhoods during the COVID-19 pandemic, McDonald’s is partnering with the Biden Administration to make access to information on vaccines even easier for the millions of customers who enjoy McDonald’s each day in the U.S. “