Written by Nancy Lee, as part of her Social Marketing Sightings theme.
A poster in a public park certainly met the “product” criteria to me, as it “helps” perform the behavior.
We get lots of promotional messages encouraging us to do protective behaviors.
One of the barriers I’ve noticed to adoption is that people say they don’t think it “applies” to them, or they don’t know when necessary to do the behavior. This poster makes it clear.