Written by Nancy Lee, as part of her Social Marketing Sightings theme.
Sighted on: Say Something Website

Social Issue: Gun Violence
Social Marketing Strategy:  Audience Insights


I am currently researching social marketing strategies related to reducing gun violence. At the Website Say Something, it was noted that in a comprehensive Department of Homeland Security study of school shootings, they found 93% of school shooters planned the attack in advance. The website goes on to highlight that:  

“In four out of five school shootings, the attacker told people of their plans ahead of time.”

This insight inspired the development of the Say Something app.



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