Written by Nancy Lee, as part of her Social Marketing Sightings theme.
Sighted on: Local News

Social Issue: Waste Reduction
Social Marketing Strategy: Creative Options to Reduce Waste

A local TV news channel featured a 2-3 minute interview with a mom in her kitchen sharing what she has started doing to reduce items going to the landfill or not being properly recycled. She noted she was now doing things like the following on a regular basis:

• Since her kids don’t like the crust on their sandwiches or toast, she saves them and makes croutons out of them.
• Instead of using paper towel to clean her kitchen counters, she uses a wet rag.
• She demonstrated rinsing out a glass jar that was now empty of jam and putting it in the recycle, something she had always put in the garbage.