Weekly Social Marketing Sighting by Nancy R. Lee
President, Social Marketing Services, Inc.
Affiliate Instructor, University of Washington
Strategic Advisor, C+C

Social Marketing Strategy: Promoting a Social Norm

Where Sighted: City Government Email List to Residents

Social Issue: Substance Abuse

COMMUNICATIONS MANAGER DAVID SANDLER City of Mercer Island

August 2026

“The Mercer Island City Council has officially proclaimed September 2026 as National Recovery Month on Mercer Island. Mental health and substance use conditions affect individuals and families in every community, including our own. National Recovery Month serves as a powerful reminder that prevention works, treatment is effective, and recovery is possible. . . . By raising awareness, sharing success stories, and expanding access to evidence-based care, we can help break down stigma and build a more resilient community.

If you or a loved one are seeking support or resources, the City of Mercer Island’s Youth and Family Services (YFS) team is here to help. Contact the confidential YFS voicemail at (206) 275-7657 or learn more on the City’s website: https://www.mercerisland.gov/yfs“

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