On their book ‘Social Marketing And Behaviour Change: Models, Theory and Applications’; authors Linda Brennan, Wayne Binney, Lukas Parker, Torgeir Aleti and Dang Nguyen; provide a concise overview of the behaviour change models that are relevant to social marketing in order to assist academics and practitioners in social marketing program development.
The book features a review and analysis of the most validated models of behaviour change, together with a number of case studies from international researchers that illustrate these models in practice. The models covered include cognitive, conative, affective, social-cultural and multi-theory models, consumer behavior decision models and social change models.
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