Pet Waste in Gardens
In case hard to read the sign says “Thanks Neighbor, But We’ve Already Fertilized.” Two tactics for social marketing promotions I like: Point of Decision Making Message and Humor.
Wildlife Protection
An article in a local newspaper Mercer Island Reporter on 8.5.26 highlighted an “heroic” act, with an intention to inspire future similar “Behaviors.”
Blood Donors
Messages regarding this need for blood donations were frequent this week, on a variety of media channels.
Swim Safety Tips
An article in the local newspaper Mercer Island Reporter headline on 7.22.26 read: “City Offers Swim Safety Tips”
Grief Due to Pet Loss
A flyer at the Seattle Humane Society where I volunteer several times a month has a flyer that “caught my eye” as a Social Marketing sighting for the week.
Nextdoor
I don’t usually read many of those postings, but this one caught my attention and a need “for help” to influence an important “behavior.”
Wildfires
Was happy to see these specific recommended actions to prevent fires happening due to igniting fireworks for the 4th of July, ones not often noted, but help prevent fires from 4th of July celebrations.
Drownings
I was delighted to “witness” that a local TV news story coverage “did something” I’ve been advocating for.
Highlight Motivators
Years ago, I discovered “scary” wicked problem. Approximately 1.5 million shelter dogs are euthanized annually in the U.S. due to shelter overpopulation and lack of adoptive homes, more than 4000/day.
Decreasing Drive Alone Trips
A new Light Rail option for commuting recently became available on Mercer Island.
Eating Disorders Among Adolescents
A news article described a webinar delivered that week by a registered dietician and nutritionist who wanted to offer “tips” on talking to your child you are concerned may have an eating disorder.
Early Careers Survey
This questionnaire aims to gather members’ views on activities and services to be developed for early-career professionals within our association.
Blog Team
Nancy Lee, MBA
iSMA Blogger
Nancy Lee has an MBA in Marketing and more than 25 years of Social Marketing experience. She is a teaching associate at the University of Washington and an adjunct faculty at Boise State University. She teaches an online course for the International Social Marketing Association which provides an opportunity for students to earn a Certificate of Completion: Introduction to Social Marketing. In addition, as President of Social Marketing Services, she conducts seminars and workshops on social marketing around the world in 16 countries.
She has also served as a strategic advisor in the development of more than 100 social marketing campaigns, primarily in Washington State, including ones with a focus on protecting the environment (litter prevention, natural gardening, wildlife habitat protection, recycling, trip reduction, water quality, and water and energy conservation); improving public health (teen pregnancy, sexual assault, physical activity), preventing injuries (seatbelts, not texting and driving, pedestrian safety). She works part-time for C+C in Seattle as a strategic advisor for social marketing campaigns.
She has coauthored 13 books on Social Marketing, 10 with Philip Kotler.
Yue XI
Chair of Communications
Yue Xi is a PhD candidate at Griffith University specialising in e-waste reduction, holding a Master’s degree in Business with a focus on organisational sustainability and international business. Her research focuses on addressing e-waste challenges, aiming to divert e-waste from landfills. Since 2018, Yue has received extensive training in Marketing, Social Marketing, Organizational Sustainability, and the Circular Economy at prestigious institutions, including the University of Queensland, the University of Amsterdam, and Griffith University.
Yue has contributed to a wide range of projects, including public health, environmental sustainability, and wildlife conservation, all aimed at driving behaviour change and fostering lasting impact. Her expertise lies in participatory design methodologies, including co-design, design thinking, and the Creating Collective Solutions process. These approaches have enabled her to collaborate effectively with stakeholders and develop innovative, actionable solutions to complex social and environmental challenges.