by Eduard | Nov 6, 2023 | News
iSMA seeks to capture and spread good practice in Social Marketing internationally. iSMA supports the translation of the global consensus definition of Social Marketing into as many languages as possible as part of this process of sharing best practice. Our thanks go...
by Indraa Arasu | Mar 10, 2023 | Social Marketing, Social Marketing Sightings
Written by Nancy Lee, as part of her Social Marketing Sightings theme. Sighted on: Local News Social Issue: Racism Social Marketing Strategy: Popular Entertainment Promoting Action for Kids to Take A local TV news channel featured a former Sesame Street actor, Roscoe...
by Indraa Arasu | Mar 3, 2023 | Blog, Social Marketing, Social Marketing Sightings
Written by Nancy Lee, as part of her Social Marketing Sightings theme. Sighted on: Local News Social Issue: Waste Reduction Social Marketing Strategy: Creative Options to Reduce Waste A local TV news channel featured a 2-3 minute interview with a mom in her kitchen...
by Indraa Arasu | Feb 24, 2023 | Blog, Social Marketing Scholar Posts, Social Marketing Sightings, Uncategorized
Written by Nancy Lee, as part of her Social Marketing Sightings theme. Sighted on: Social Marketing Quarterly, March 2023 pp.45-66. Social Issue: Homelessness Social Marketing Strategy: Using Immersive Technology to Enhance Perceptions of the Realities of Homelessness...
by Indraa Arasu | Feb 17, 2023 | Blog, Social Marketing, Social Marketing Sightings
Written by Nancy Lee, as part of her Social Marketing Sightings theme. Sighted on: CNN News Report Social Issue: Children’s Low Fruits & Vegetables Consumption Social Marketing Strategy: Influencers, Behaviors and Products to Help On 2/16/2023 CDC’s Morbity and...
by Indraa Arasu | Feb 10, 2023 | Blog, Social Marketing Sightings
Written by Nancy Lee, as part of her Social Marketing Sightings theme. Sighted on: Resort in Hawaii Social Issue: Senior Falls Social Marketing Strategy: A Prompt This sighting is an example of a “prompt” at the point of decision-making. I’d “bet” it...
by Indraa Arasu | Feb 2, 2023 | Blog, marketing
Written by Nancy Lee, as part of her Social Marketing Sightings theme. Sighted on: Evening Television News & Website Social Issue: Healthy Eating Social Marketing Strategy: Products to Help I was delighted to hear about an app that the Supplemental Nutrition...
by Indraa Arasu | Jan 22, 2023 | Blog, Social Marketing Sightings
Written by Nancy Lee, as part of her Social Marketing Sightings theme. Sighted on: Webinar Social Issue: Energy Efficiency Social Marketing Strategy: Prompts Yesterday, January 26, I attended a Webinar: Better Buildings Residential Network New DOE-Funded Research...
by Indraa Arasu | Jan 15, 2023 | Blog, Social Marketing Sightings
Written by Nancy Lee, as part of her Social Marketing Sightings theme. Sighted on: School District Committee Meeting Social Issue: Drunk Driving Social Marketing Strategy: Monetary & Nonmonetary Incentive At a meeting this week of the Healthy Youth Initiative...
by Indraa Arasu | Jan 8, 2023 | Blog, Social Marketing Sightings
Written by Nancy Lee, as part of her Social Marketing Sightings theme. Sighted on: Evening Television News & Website Social Issue: Pet Adoption Social Marketing Strategy: Monetary Incentives (CNN) – Future pet owners looking to adopt a kitten can now do so and...
