by Quintin Coetzee | Apr 1, 2022 | Blog
Written by Nancy Lee, as part of her Social Marketing Sightings theme. We learned this week that there is now a 2nd COVID-19 booster vaccine (product) available for certain populations. “Now is the time for those at higher risk from COVID-19 to get a second booster...
by Quintin Coetzee | Mar 25, 2022 | Blog
Written by Nancy Lee, as part of her Social Marketing Sightings theme. An article written by the NASEM Division of Behavioral and Social Sciences and Education caught my attention with the headline, “Increasing Uptake of COVID-19 Vaccination through Requirement and...
by Quintin Coetzee | Mar 18, 2022 | Blog
Written by Nancy Lee, as part of her Social Marketing Sightings theme. As restrictions for masks have been lifted in most places here in the U.S., communications regarding protective behaviors have changed. For example, I noticed at the checkout lane at my grocery...
by Quintin Coetzee | Feb 25, 2022 | Blog
Written by Nancy Lee, as part of her Social Marketing Sightings theme. Major announcements were made today on television, radio, and digital outlets announcing the Centers for Disease Control and Prevention’s (CDC) decision to lift the indoor mask mandate...
by Quintin Coetzee | Jan 21, 2022 | Blog
Written by Nancy Lee, as part of her Social Marketing Sightings theme. An article in the Seattle Times on 1/17/22 shared the latest release of the U.S. Census Bureau’s online Household Pulse Survey regarding COVID vaccine attitudes, conducted from Dec. 1 to 13. There...
by Quintin Coetzee | Jan 14, 2022 | Blog
Written by Nancy Lee, as part of her Social Marketing Sightings theme. This sighting is an example of using the Place tool, one that in this case is being used to help stop the spread of COVID. “People trying to fly from the United States to China may soon be...
by Quintin Coetzee | Jan 7, 2022 | Blog
Written by Nancy Lee, as part of her Social Marketing Sightings theme. It was announced this week that vaccines are now available for children in the U.S. ages 5 to 11. Many of the news stories stressed that benefits will outweigh potential costs. The benefits...
by Quintin Coetzee | Dec 17, 2021 | Blog
Written by Nancy Lee, as part of her Social Marketing Sightings theme. I find this similar to when a governmental agency such as the Environmental Protection Agency (EPA) recommends we buy appliances which have the Energy Star Label. In this case, CDC is recommending...
by Quintin Coetzee | Dec 15, 2021 | News
2021 has been a momentous year with social shocks including the COVID pandemic, continued global warming, civil rights tensions and political unrest and conflicts in many countries. In these challenging times social marketers have been making a significant and...
by Quintin Coetzee | Dec 10, 2021 | Blog
Written by Nancy Lee, as part of her Social Marketing Sightings theme. Another student in my University of Washington course shared this in her Social Marketing Sighting for the week. I agreed with her – one of the best Wear a Mask messages yet, especially...
