by Indraa Arasu | Sep 5, 2022 | Blog, Social Marketing Sightings
Written by Nancy Lee, as part of her Social Marketing Sightings theme. Sighted on: fallsafetyapp.com Social Issue: Senior Falls Social Marketing Strategy: Product One out of 3 seniors have at least one serious fall a year. A great example of a product (an app in this...
by Indraa Arasu | Aug 29, 2022 | Blog, Social Marketing Sightings
Written by Nancy Lee, as part of her Social Marketing Sightings theme. Sighted on: Mercer Island Reporter Social Issue: Fentanyl-Laced Drugs Social Marketing Strategy: Real Stories From, and About, Real People Family warns of fentanyl-laced drugs after fatal overdose...
by Indraa Arasu | Aug 22, 2022 | Blog, Social Marketing Sightings
Written by Nancy Lee, as part of her Social Marketing Sightings theme. Sighted at: Dock in San Juan Islands. Social Issue: Landfill Social Marketing Strategy: Messages at Point of Decision-Making Out on a dock having lunch from a restaurant that served meals in these...
by Indraa Arasu | Aug 5, 2022 | Blog, Social Marketing Sightings
Written by Nancy Lee, as part of her Social Marketing Sightings theme. Sighted on:KING 5 News Social Issue: Organ Donation Social Marketing Strategy: Highlighting Benefits The mother of a 22-year old son who died 3 years ago in a motorcycle accident met the recipient...
by Indraa Arasu | Aug 4, 2022 | Blog, Social Marketing Sightings
Written by Nancy Lee, as part of her Social Marketing Sightings theme. Sighted on: The Seattle Times Social Issue: Protecting Pets from High Temperatures Social Marketing Strategy: Clear Specific Behaviors The following is an edited version of a story in the local...
by Indraa Arasu | Jul 22, 2022 | Blog, Social Marketing Sightings, suicide prevention
Written by Nancy Lee, as part of her Social Marketing Sightings theme. Sighted on: The Olympian Social Issue: Youth Suicide Social Marketing Strategy: Product (New & Improved) and Place “Trying to get through a crisis? Now you can call 988 for help.” Umair Shah,...
by Indraa Arasu | Jul 15, 2022 | Blog, Pet Waste, Social Marketing Sightings
Written by Nancy Lee, as part of her Social Marketing Sightings theme. Sighted on: City of Mercer Island Social Issue: Pet Waste Social Marketing Strategy: Increasing Visibility & Concern for “Bad” Behaviors On a walk this week in a local park, I noticed a new...
by Indraa Arasu | Jul 1, 2022 | Blog, Social Marketing Sightings
Written by Nancy Lee, as part of her Social Marketing Sightings theme. Sighted on: The Guardian Social Issue: Mass Shootings Social Marketing Strategy: Nonmonetary Disincentives And yet another example of strategies to identify the priority audience for potential gun...
by Indraa Arasu | Jun 24, 2022 | Blog, Social Marketing Sightings
Written by Nancy Lee, as part of her Social Marketing Sightings theme. Sighted on: CNN health Social Issue: COVID-19 Social Marketing Strategy: Implementation Phases In the U.S., on June 17, 2022, a new phase for COVID-19 vaccinations was introduced. The CDC...
by Indraa Arasu | Jun 17, 2022 | Blog, Social Marketing Sightings
Written by Nancy Lee, as part of her Social Marketing Sightings theme. Sighted on: Fox News Social Issue: Mass Shootings Social Marketing Strategy: Nonmonetary Disincentives Actress and Shelter Hope Pet Shop founder, Kim Sill, announces gun owner supporters will not...
