iSMA President Jeff French’s End of Year Review for 2021
2021 has been a momentous year with social shocks including the COVID pandemic, continued global warming, civil rights tensions and political unrest and conflicts in many countries. In these challenging times social marketers have been making a significant and...
A Tribute to Lynne Eagle
A tribute to Lynne Eagle Professor of Marketing at James Cook University & Adjunct Professor of Marketing at the University of Canterbury, New Zealand & Charles Darwin University, Australia. It is with sadness that we would like to inform colleagues that Lynne...
The Social Marketing Paradox: Challenges and Opportunities for the Discipline
iSMA's very own Prof. Jeff French and Nancy R. Lee have collaborated with co-authors to publish an article in the International Review on Public and Nonprofit Marketing (2021). The article, The social marketing paradox: challenges and opportunities for the discipline,...
iSMA Volunteer Call: Social Media Coordinator
The International Social Marketing Association (iSMA) is looking for a Social Media Coordinator volunteer. The iSMA Communication Committee uses Twitter, Facebook, and Linkedin as marketing and communication channels. We are seeking a volunteer to support the Lead...
iSMA Volunteer Call: Web Coordinator
The International Social Marketing Association (iSMA) is looking for a Web Coordinator volunteer. The iSMA Communication Committee maintains the iSMA website (using WordPress). We are seeking a volunteer to support the Web Manager in a Coordinator role with: •...
iSMA Volunteer Call: Graphic Designer
The International Social Marketing Association (iSMA) is looking for a Graphic Design volunteer. The International Social Marketing Association (iSMA), Communication Committee is seeking a Graphic Designer to provide inviting visuals that help tell the iSMA and Social...
iSMA Volunteer Call: Ethics Committee Member
The International Social Marketing Association (iSMA) is looking for an Ethics Committee volunteer. Every social change program faces ethical challenges that need to be recognized, acknowledged and considered during the planning, development, delivery and evaluation...
UK National Occupational Standards for Social Marketing Practice
The National Occupational Standards system in the UK is a government supported process for setting out what knowledge and skills professionals working in Social Marketing should be able to demonstrate. The standards can be used to develop job descriptions, assess...
Behavioral Considerations for Acceptance and Uptake of COVID-19 Vaccines
The WHO Technical Advisory Group (TAG) on Behavioral Insights and Sciences for Health, that includes a social marketing expert – Professor Ross Gordon, released a meeting report with views and opinions of the TAG experts on drivers of vaccine acceptance and uptake....
Volunteer Spotlight: Dave Cutter
Written by Julie Hentz Who is the digital wizard behind iSMA’s popular Webinars and now Social Marketing Training Courses? It’s Dave Cutter of Wokingham, England, who for many years has made these valuable member features possible by contributing his time and...