As LeBron James cements his legacy, Nike celebrates the kid from Northeast Ohio who made it happen.

Last year, Nike honored the Cleveland Cavaliers loss of the NBA championship to the Golden State Warriors in the sort of hard-scrabble, rust-belt, Northeastern way that befits a city like Cleveland: It took out a full page ad in the Cleveland Plain Dealer to remind fans that they don’t get a Hollywood ending just because they want one, and that if they were ever going to see the 52-year championship drought ended, it would come through hard work.

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