Welcome to iSMA.

The International Social Marketing Association (iSMA) represents professionals from around the world who use social marketing to enable social change related to many issues, from education and health to civil society and the environment. iSMA includes both individual members and regional member associations in Africa, Australia, Europe, Latin America, and North America.

The 6th European Social Marketing Conference

Addressing wicked problems in a rapidly changing world

Latest news

Ask a Question of an
Experienced Social Marketer

iSMA is giving you the opportunity to have your questions
answered by a Social Marketing expert.

Social Marketing a Key Force for Good

Prof. Jeff French recently delivered a presentation on social marketing, and we’d like to share the PowerPoint with you.

In the presentation, Prof. French talks about social marketing values, the information deficit model, private and public partnerships, systems thinking skills, and much more.

To read the presentation’s PowerPoint, click here or on the image on the right.

What is Social Marketing?

Social marketing seeks to develop and integrate marketing concepts with other approaches to influence behaviors that benefit individuals and communities for the greater social good. Social marketing practice is guided by ethical principles. It seeks to integrate research, best practice, theory, audience and partnership insight, to inform the delivery of competition sensitive and segmented social change programs that are effective, efficient, equitable and sustainable.

To the right, you can watch Jeff French talk about social marketing, and why it matters to public health.

You may also find our Global Consensus on Social Marketing Principles, Concepts, and Techniques document an interesting read.

iSMA Annual General Meeting: May 8th, 2024

Relevant documents:

  • Presentation by Jeff French, ISMA President.
  • Presentation by Dr Nathaly Aya Pastrana, Current Perspectives on social marketing in Latin America, Critical Reflections and a Way Forward.


Join the iSMA Community

iSMA is a federation of individuals and regional member associations. By becoming a member, you join a federation of social marketers from around the world, gaining access to resources such as blogs, conference discounts, listservs, newsletters, online training, free access to Social Marketing Quarterly, and our webinars. We currently have regional associations in Africa, Australia, Europe, Latin America, and North America. We welcome new members. Click below to join our social marketing community.

Our Webinars

iSMA offers webinars from some of the world’s leading experts in social marketing to explore the social marketing theory and practice. We archive all of our webinars and they are available to all members.

Volunteer with iSMA

iSMA is an all-volunteer organization, a collective of social marketers from around the globe who are working to advance the principles and practice of social marketing. We are always looking for new volunteers to join us, helping with everything from communications to social media and webinars.

Regional Associations

iSMA provides international-based resources in social marketing practice; resources like webinars and newsletters, training, conference events, and partnerships, all of which ensure the accessibility of useful tools and contacts to our members in order to promote social marketing practice.

As regional and local social marketing associations have formed around the globe, implementing social marketing frameworks that incorporate vested behaviors to promote health, environment, policy, and finance improvements in their respective regions, the role of the International Social Marketing Association (iSMA) serves to connect and support each of these associations.


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