Weekly Social Marketing Sighting by Nancy R. Lee
President, Social Marketing Services, Inc.
Affiliate Instructor, University of Washington
Strategic Advisor, C+C
Social Marketing Strategy: Alternative Product
Behavior: Parents trade smartphone for a Safer Alternative
Where Sighted: DMN: DIGITAL MARKETING NEWS
Article in Digital Marketing News: Parents trading smartphones for dumb phones for children’s safety.
This effort described below seems similar to promoting NonAlcoholic Beers!
“Parents are turning to “dumb” phones as a way to protect their children from the potential harms of smartphones and social media. These basic devices lack internet access and advanced features, but offer a safer alternative for kids. Daisy Greenwell, a former journalist, started a WhatsApp group to support parents who chose not to buy smartphones for their young children.
The group quickly gained popularity, reflecting a growing movement of parents concerned about the impact of smartphones on their kids. The tragic death of Molly Russell, who took her own life after being exposed to self-harm content on social media, has highlighted the risks children face online. In response, the UK government is introducing new regulations to hold social media companies accountable for protecting users.”
Source: here.