President, Social Marketing Services, Inc.
Affiliate Instructor, University of Washington
Strategic Advisor, C+C
Social Issue: Pet Adoption Rates
Social Marketing Strategy: Highlight Desired Benefits of the Behavior
Where Sighted: Email
An email this week from the Seattle Humane society featured a story below demonstrating the power of influencing behaviors by highlighting potential Benefits that will outweigh Costs.
Recently, Safa and Zamir shared the story of adopting Sybil and it’s sure to warm your heart.
“Meet Sybil—our little ray of sunshine! 🐾 We adopted her from Seattle Humane when she was just 6 months old, and from the moment she stepped into our home, she stole our hearts completely. 💕 Now 9 months old, Sybil is a bundle of playful energy, curious whiskers and endless purrs. Whether she’s chasing her toys, zooming around the house or curling up in her favorite sunny spot, she fills our days with so much laughter, love and joy. We feel so lucky to have found her—or maybe she found us. 🐱💖
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