Weekly Social Marketing Sighting by Nancy R. Lee
President, Social Marketing Services, Inc.
Affiliate Instructor, University of Washington
Strategic Advisor, C+C
President, Social Marketing Services, Inc.
Affiliate Instructor, University of Washington
Strategic Advisor, C+C
Social Issue: Pet Waste Contamination
Social Marketing Strategy: A Visible and Convenient Product
Where Sighted: On a Hike
This container for pet waste bags is great for “walks” with a dog, as it is small and can be easily attached to a backpack, belt, purse or other small items.
I also, as always, like “fun” messages such as Poogooder.
And, of course, the seal, is intended to represent the benefit of avoiding water contamination with bacteria.
Photo: Nancy Lee
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