Weekly Social Marketing Sighting by Nancy R. Lee
President, Social Marketing Services, Inc.
Affiliate Instructor, University of Washington
Strategic Advisor, C+C
President, Social Marketing Services, Inc.
Affiliate Instructor, University of Washington
Strategic Advisor, C+C
Social Issue: Overweight & Heat Exposed Dogs
Social Marketing Strategy: Promotional Posters
Where Sighted: Veterinarian Office
I saw these two posters below when waiting in the lobby for a Vet appointment.
Certainly, the “Issue” is clear for both posters.
A: Dogs in cars getting over heated, with many not aware how hot even at 70 Degrees outside, it’s 100 inside a car.
B: Dog weight problems.
In terms of the Desired Behavior, only one is clear:
- Don’t leave a dog in a parked car when more than 70 degrees. Leave them at home.
- No clear behavior for the weight problem . . . even though it is a little funny.
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