Weekly Social Marketing Sighting by Nancy R. Lee
President, Social Marketing Services, Inc.
Affiliate Instructor, University of Washington
Strategic Advisor, C+C
Social Issue: Landfill
Social Marketing Strategy: Recycle Reminder
Behavior: Recycle This Bag
Where Sighted: Delivery Bag
This message was on a delivery bag to my home from Macy’s Department store.
I think it is an example of a great Social Marketing principle to, when appropriate, use a little humor in messages.
