Weekly Social Marketing Sighting by Nancy R. Lee
President, Social Marketing Services, Inc.
Affiliate Instructor, University of Washington
Strategic Advisor, C+C
President, Social Marketing Services, Inc.
Affiliate Instructor, University of Washington
Strategic Advisor, C+C
Social Issue: Sea Habitats
Social Marketing Strategy: Clear Behaviors at Point of Decision Making
Where Sighted: Beach in Maui
Behavior: Follow Clear Guidelines to Protect Sealife and Habitats
On many, if not most beaches in Maui, large colorful signs catch attention as well as highlight very specific protective behaviors.
Ones noted on the sign below include:
o Sunscreen: Choose zinc-based products
o Stay back 10+ feet (3 meters) from sea turtles.
o See a Hawaiian Monk Seal? Exit the water and stay back 150+ feet on land.
Photo by https://www.mauireefs.org
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