What is Social Marketing?

Urdu version

Urdu translated definition:

Acknowledgements: This collaborative work was initially translated and led by Dr Bilal Akbar, senior lecturer in Marketing at Nottingham Business School, Nottingham Trent University and edited and revised by Dr Amna Arif, Assistant Professor, Institute of Business & Information Technology (IBIT), University of Punjab, Lahore, and Dr Afia Khalid, Assistant Professor, Program Manager of Executive MBA and Head of Executive Development Centre, Lahore Business School, University of Lahore. For further information and discussion, please contact us at the following emails. bilal.akbar@ntu.ac.uk amna.arif@ibitpu.edu.pk afia.khalid@lbs.uol.edu.pk

Portuguese version

Portuguese Translated definition:

O Marketing Social procura desenvolver e integrar conceitos de marketing com outros métodos para influenciar comportamentos que beneficiem indivíduos e comunidades, promovendo a melhoria da sociedade como um todo. A prática do Marketing Social é orientada por princípios éticos. O Marketing Social procura integrar investigação, práticas de referência, teoria, conhecimento do público e das parcerias, para informar a implementação de programas de mudança social segmentados e atentos à concorrência, que sejam eficazes, eficientes, equitativos e sustentáveis.

Acknowledgments: Diogo Veríssimo, Research Fellow at the Universty of Oxford, Board Member of the European Social Marketing Association (ESMA), and Chair of the IUCN’s Behaviour Change Taskforce.

Finnish version

Finnish translated definition:

Sosiaalinen markkinointi pyrkii kehittämään ja yhdistämään markkinoinnin käsitteitä muiden lähestymistapojen kanssa vaikuttaakseen käyttäytymiseen tavalla, joka hyödyttää yksilöitä ja yhteisöjä yhteiskunnallisen hyvän saavuttamiseksi.

Sosiaalisen markkinoinnin käytäntöä ohjaavat eettiset periaatteet.

Se pyrkii yhdistämään tutkimuksen, parhaat käytänteet, teoriatiedon, kohde- ja sidosryhmäymmärryksen tavalla, joka auttaa luomaan tilanteeseen sopivia, kohdennettuja yhteiskunnallista muutosta tavoittelevia toimenpiteitä, jotka ovat vaikuttavia, tehokkaita, yhdenvertaisia ja kestäviä.

Acknowledgements: Heini Taiminen, Senior Lecturer Jyväskylä University School of Business and Economics. Marjorita Sormunen, Senior Lecturer, Institute of Public Health and Clinical Nutrition, Faculty of Health Sciences, University of Eastern Finland. Tomi Mäki-Opas, Professor, Department of Social Sciences, University of Eastern Finland & Wellbeing Services Research Centre, North Savo Wellbeing Service County.

Telugu version

Telugu Translated definition:

సామజిక మార్కెటింగ్ అనేది మార్కెటింగ్ సిద్దాంతాలను, విధివిధానాలను ఇతర సిద్దాంతాలతో క్రోడీకరించి ప్రవర్తన మీద ప్రభావితం చూపే విధంగా వ్యక్తి మరియు సామజిక అభ్యున్నతికి తోడ్పడుతుంది. సామజిక మార్కెటింగ్ విధివిధానాలు నైతిక విలువలతో మార్గనిర్దేశం చేయబడతాయి. పరిశోధనలను, వున్నత సాధనాలను, సిద్దాంతాలను, సామజిక మార్కెటింగ్ తెలిసిన వారు మరియు భాగస్వాముల యొక్క అభిప్రాయాలను క్రోఢీకరించి, స్థిరమైన, సమానత్వంతో కూడిన, సరైన, సరైన రీతిలో అమలు చేయదగిన విశ్వసనీయమైన, వర్గీకరణాయుతమైన సామజిక మార్పు విధివిధానాలను అందించునదే సామజిక మార్కెటింగ్.

Acknowledgments: Meher Karuna, Institute of Public Enterprise.

Swahili version

Ufafanuzi wa Makubaliano ya Kimataifa ya Masoko ya Kijamii:

Soko la Kijamii linatafuta kukuza na kuunganisha dhana za uuzaji na mbinu zingine ili kushawishi tabia ambayo inanufaisha watu binafsi na jamii kwa manufaa zaidi ya kijamii. Mazoezi ya Masoko ya Kijamii yanaongozwa na kanuni za maadili. Inatafuta kujumuisha utafiti, utendakazi bora, nadharia, hadhira na ufahamu wa ushirikiano, kufahamisha uwasilishaji wa programu nyeti za mabadiliko ya kijamii na zilizogawanywa ambazo ni bora, sawa na endelevu.

Acknowledgements: Victoria Mwangi, Vdat Solutions Services.

Japanese version

Japanese Translated definition:

Acknowledgments: Azri Sakaguchi, Clark Memorial International High School, Osaka Japan.

Vietnamese version

Vietnamese translated definition:

Acknowledgements: Ngoc Nguyen (Kelis) and Ngan Pham (Hanh), Doctoral Candidates, University of Wollongong.

Tagalog version

Tagalog Translated definition:

Acknowledgments: Alfredo Paloyo, Associate Professor, University of Wollongong.

Greek version

Greek translated definition:

Το κοινωνικό μάρκετινγκ επιδιώκει να αναπτύξει και να ενσωματώσει τις έννοιες του μάρκετινγκ με άλλες προσεγγίσεις για να επηρεάσει τη συμπεριφορά που ωφελεί τα άτομα και τις κοινότητες για το ευρύτερο κοινωνικό καλό. Η πρακτική του Κοινωνικού Μάρκετινγκ διέπεται από ηθικές αρχές. Επιδιώκει να ενσωματώσει την έρευνα, τις βέλτιστες πρακτικές, τη θεωρία, την οπτική του κοινού και των εταίρων, να ενημερώσει για την παροχή προγραμμάτων κοινωνικής αλλαγής σύμφωνα με τον ανταγωνισμό και την τμηματοποίηση, τα οποία είναι αποτελεσματικά, αποδοτικά, δίκαια και βιώσιμα.

Indonesian (Bahasa Indonesia) version

Indonesian (Bahasa Indonesia) Translated definition:

Pemasaran Sosial berupaya mengembangkan dan mengintegrasikan konsep pemasaran dengan pendekatan lain untuk mempengaruhi perilaku yang bermanfaat bagi individu dan komunitas demi kebaikan sosial yang lebih besar. Praktek Pemasaran Sosial dipandu oleh prinsip-prinsip etika. Hal ini bertujuan untuk mengintegrasikan penelitian, praktik terbaik, teori, audiens dan wawasan kemitraan, untuk memberikan masukan bagi penyampaian program perubahan sosial yang sensitif terhadap persaingan dan tersegmentasi yang efektif, efisien, adil, dan berkelanjutan.

Acknowledgments: Nadia Zainuddin, Senior Lecturer Faculty of Business and Law, School of Business, Wollongong, Australia.

Malay (Bahasa Melayu) version

Malay (Bahasa Melayu) translated definition:

Pemasaran Sosial berusaha untuk membangunkan dan menyepadukan konsep pemasaran dengan pendekatan lain untuk mempengaruhi tingkah laku yang memberi manfaat kepada individu dan komuniti untuk kebaikan sosial yang lebih besar. Amalan Pemasaran Sosial dipandu oleh prinsip etika. Ia bertujuan untuk menyepadukan penyelidikan, amalan terbaik, teori, khalayak dan pandangan perkongsian, untuk memaklumkan penyampaian program perubahan sosial yang sensitif dan terbahagi kepada persaingan yang berkesan, cekap, saksama dan mampan.

Acknowledgments: Nadia Zainuddin, Senior Lecturer Faculty of Business and Law, School of Business, Wollongong, Australia.

French version

Le consensus global sur la notion de marketing social:

Le marketing social vise à développer et à intégrer des concepts de marketing à différentes approches afin d’influencer le comportement des individus et des communautés dans un souci d’intérêt social.

La pratique du marketing social est dirigée par des principes éthiques.

Elle vise à intégrer la recherche, les bonnes pratiques, la théorie, la réflexion du public et des partenariats, afin de mettre en œuvre des programmes de changement social segmentés et adaptés à la concurrence, qui soient efficaces, efficients, équitables et durables.

Acknowledgements: Patricia Gurviez, President, Institut du Marketing Social & Jean-Michel Ntalemwa, Communication Officer, Urban Bushmeat Program, Wildlife Conservation Society. Contact Details: If you would like to share your views on this translation of the Global Consensus Definition of Social Marketing, kindly contact Patricia Gurviez.

Cantonese version

Cantonese translated definition:

全球社交市場營銷共識定義：

“社交市場營銷旨在發展及整合市場營銷概念與其他方法，以影響有利於個人及社區的行為，從而服務於更大的社會利益。社交市場營銷實踐受到倫理原則的指導。它尋求整合研究、最佳實踐、理論、受眾及合作夥伴洞察，以指導交付競爭敏感且細分的社會變革計劃，這些計劃旨在有效、高效、公平且可持續。”

Acknowledgements: Translated by Dr Bo Pang, Deputy Director, Social Marketing @ Griffith, Griffith Business School. Contact details: If you would like to share your views on this translation of the Global Consensus Definition of Social Marketing, kindly contact Dr Bo Pang here.

Mandarin version

Mandarin translated definition:

全球社会营销共识定义：

“社会营销旨在发展并整合营销概念与其他方法，以影响有利于个人和社区的行为，进而服务于更大的社会利益。社会营销实践受到伦理原则的指导。它寻求整合研究、最佳实践、理论、受众及合作伙伴洞察，以指导交付竞争敏感且细分的社会变革计划，这些计划旨在有效、高效、公平且可持续。”

Italian version

Italian translated definition:

Il marketing sociale sviluppa e integra i concetti di marketing con altri approcci per influenzare i comportamenti degli individui e delle comunità al fine di ottenere un beneficio sociale. La pratica del marketing sociale è guidata da principi etici. Cerca di integrare la ricerca, l’ascolto e gli interessi dei partner per realizzare programmi di cambiamento sociale sensibili alla concorrenza, segmentati, efficaci, efficienti, equi e sostenibili.

Acknowledgments: Translated and led by Giuseppe Fattori, President of the Italian Social Marketing Association, member of the Board of the European Social Marketing Association (ESMA) and adjunct professor of Social Marketing at the Department of Political and Social Sciences, University of Bologna. Edited and revised by Valeria Rappini, Associate Professor of Practice in Government, Health and Not for Profit, SDA Bocconi School of Management, Milan and Sabina Cedri, Researcher, Environment and Health Department at the Istituto Superiore di Sanità, Rome. Contact Details: If you would like to share your views on the Italian translation of the Global Consensus Definition of Social Marketing, kindly contact Giuseppe Fattori here.

Arabic version

Arabic translated definition:

Acknowledgements: Translated and led by Menna Kamel, Social Marketing and Behaviour Change Consultant, Egypt. Edited and revised by Iman Ahmed, Translator/Editor, Egypt. Consulted for Final Revision: – Dr. Azza Gohar, Former Director of the National Nutrition Institute Egypt, Former Health care Management Consultant and Policy Advisor to the Ministry of Health, Egypt. Social Marketing Consultant for UN Agencies. – Fatema Al Zahraa Habib, Arabic Grammar Language Instructor, Egypt. – Saud Alrakhayes, Founder of The Behaviour Change, Senior Behavioural Strategist, Kuwait. Contact details: If you would like to feed in your views regarding the Arabic translation of the Global Consensus Definition of Social Marketing kindly contact Menna Kamel and Saud Alrakhayes.

Spanish version

Spanish translated definition:

Acknowledgments: Translated and led by Dr. Carla Rodriguez-Sanchez, Associate Professor at the University of Alicante, Department of Marketing, Spain, and Member of the Director Board of the European Social Marketing Association (ESMA) and the International Social Marketing Association (iSMA). Edited and revised by Dr. Franco Sancho-Esper, Associate Professor at the University of Alicante, Department of Marketing, Spain. Consulted for Final Revision: Dr. Carla Botella, Translator/Lecturer at the University of Alicante, Spain; Dr. Oliver Carreira, Translator/Lecturer at the University Pablo de Olavide, Spain. Contact Details: If you would like to share your views on the Spanish (Spain) translation of the Global Consensus Definition of Social Marketing, kindly contact Carla Rodriguez-Sanchez here.