Social Marketing Definition Translations
What is Social Marketing?
iSMA seeks to capture and spread good practice in Social Marketing internationally. iSMA supports the translation of the global consensus definition of Social Marketing into as many languages as possible as part of this process of sharing best practice.
The Global Consensus Definition of Social Marketing:
“Social Marketing seeks to develop and integrate marketing concepts with other approaches to influence behaviour that benefit individuals and communities for the greater social good. Social Marketing practice is guided by ethical principles. It seeks to integrate research, best practice, theory, audience and partnership insight, to inform the delivery of competition sensitive and segmented social change programmes that are effective, efficient, equitable, and sustainable.”
Le consensus global sur la notion de marketing social:
Le marketing social vise à développer et à intégrer des concepts de marketing à différentes approches afin d’influencer le comportement des individus et des communautés dans un souci d’intérêt social.
La pratique du marketing social est dirigée par des principes éthiques.
Elle vise à intégrer la recherche, les bonnes pratiques, la théorie, la réflexion du public et des partenariats, afin de mettre en œuvre des programmes de changement social segmentés et adaptés à la concurrence, qui soient efficaces, efficients, équitables et durables.
Acknowledgements: Patricia Gurviez, President, Institut du Marketing Social & Jean-Michel Ntalemwa, Communication Officer, Urban Bushmeat Program, Wildlife Conservation Society. Contact Details: If you would like to share your views on this translation of the Global Consensus Definition of Social Marketing, kindly contact Patricia Gurviez.
Cantonese translated definition:
Acknowledgements: Translated by Dr Bo Pang, Deputy Director, Social Marketing @ Griffith, Griffith Business School. Contact details: If you would like to share your views on this translation of the Global Consensus Definition of Social Marketing, kindly contact Dr Bo Pang here.
Mandarin translated definition:
Italian translated definition:
Il marketing sociale sviluppa e integra i concetti di marketing con altri approcci per influenzare i comportamenti degli individui e delle comunità al fine di ottenere un beneficio sociale. La pratica del marketing sociale è guidata da principi etici. Cerca di integrare la ricerca, l’ascolto e gli interessi dei partner per realizzare programmi di cambiamento sociale sensibili alla concorrenza, segmentati, efficaci, efficienti, equi e sostenibili.
Acknowledgments: Translated and led by Giuseppe Fattori, President of the Italian Social Marketing Association, member of the Board of the European Social Marketing Association (ESMA) and adjunct professor of Social Marketing at the Department of Political and Social Sciences, University of Bologna. Edited and revised by Valeria Rappini, Associate Professor of Practice in Government, Health and Not for Profit, SDA Bocconi School of Management, Milan and Sabina Cedri, Researcher, Environment and Health Department at the Istituto Superiore di Sanità, Rome. Contact Details: If you would like to share your views on the Italian translation of the Global Consensus Definition of Social Marketing, kindly contact Giuseppe Fattori here.
Arabic translated definition:
Acknowledgements: Translated and led by Menna Kamel, Social Marketing and Behaviour Change Consultant, Egypt. Edited and revised by Iman Ahmed, Translator/Editor, Egypt. Consulted for Final Revision: – Dr. Azza Gohar, Former Director of the National Nutrition Institute Egypt, Former Health care Management Consultant and Policy Advisor to the Ministry of Health, Egypt. Social Marketing Consultant for UN Agencies. – Fatema Al Zahraa Habib, Arabic Grammar Language Instructor, Egypt. – Saud Alrakhayes, Founder of The Behaviour Change, Senior Behavioural Strategist, Kuwait. Contact details: If you would like to feed in your views regarding the Arabic translation of the Global Consensus Definition of Social Marketing kindly contact Menna Kamel and Saud Alrakhayes.
Spanish translated definition:
Acknowledgments: Translated and led by Dr. Carla Rodriguez-Sanchez, Associate Professor at the University of Alicante, Department of Marketing, Spain, and Member of the Director Board of the European Social Marketing Association (ESMA) and the International Social Marketing Association (iSMA). Edited and revised by Dr. Franco Sancho-Esper, Associate Professor at the University of Alicante, Department of Marketing, Spain. Consulted for Final Revision: Dr. Carla Botella, Translator/Lecturer at the University of Alicante, Spain; Dr. Oliver Carreira, Translator/Lecturer at the University Pablo de Olavide, Spain. Contact Details: If you would like to share your views on the Spanish (Spain) translation of the Global Consensus Definition of Social Marketing, kindly contact Carla Rodriguez-Sanchez here.
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