Weekly Social Marketing Sighting by Nancy R. Lee
President, Social Marketing Services, Inc.
Affiliate Instructor, University of Washington
Strategic Advisor, C+C
President, Social Marketing Services, Inc.
Affiliate Instructor, University of Washington
Strategic Advisor, C+C
Social Marketing Strategy: Clear & Specific Behaviors
Where Sighted: Local Newspaper
Social Issue: Drownings
An article in the local newspaper Mercer Island Reporter headline on 7.22.26 read:
“City Offers Swim Safety Tips”
“With hot weather upon us, the city of Mercer Island asks locals to the Island shoreline to cool off.
Preventable drowning remain elevated across King County, with Lake Washington accounting for nearly 30% of recent open-water fatalities. Exercise caution by:
- Never swimming alone
- Using a lifejacket
- Staying within designated swimming areas, and close to shore.”
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