Academic Competencies for Social Marketing

What should be the minimal requirements for someone who wants to learn about and practice social marketing? That discussion has been bounced around the field for many years, and yes, everyone has an opinion. The good news is that with the emergence of the...

Can Soda Companies Engage in Social Marketing?

Coca-Cola, PepsiCo, and the Dr Pepper Snapple Group pledged yesterday to cut beverage calories in the American diet by 20% by 2025 through promoting bottled water, low-calorie drinks and smaller portions. From The Wall Street Journal, “Under the voluntary...

Webinar on Community-Based Prevention Marketing

Can social marketing be used in community settings? Involve real people from the community? Focus on more than just individual behavior change? The International Social Marketing Asoscation’s (iSMA) webinar series continues with several of my colleagues from the...
 
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